200 Free Downloads. Great articles, video and audio  to download.

• Recent articles and presentations by Peter Fisk can be downloaded here

More websites from Peter Fisk

New downloads from Peter Fisk

• Brandscapes 2011+ ... new insights into brands and marketing ... Air Asia rises, Baidu gets big, Current about you, Ed Hardy by license, Starbucks debrands, Virgin launches

• Retail 2011+ ... what's hot and next in the world of retailing, with new insights including Germany's "Futurestore" and winners at the World Retail Awards

• Banking 2011+ ... the best ideas in financial services from around the world, from Ally to Blippy, Kwedit to Jyske Bank, Metro Bank to Smarty Pig ... it's about more than money!

• Live Marketing 2011+ ... insights into the latest experiential marketing campaigns for capturing the moment, touching people faster and more personally

• Future Agenda - what are the drivers of your business success over the next decade, summary of certainties and influences, probabilities and possibilities for 2020

• Becoming a Brand Company - from "product company" to "brand company", what does it take to create, manage and deliver world class brands successfully?

• The World of Creative Participants - download Peter Fisk's workshop from the 2010 Marketing Forum, including 5 genres of participant, and 8 ways to co-participate.

• Brands that Do More - download Peter Fisk's keynote from the 2010 Marketing Forum, challenging brands to do more for people ... and for business.

• The New Art of Marketing - download Peter Fisk's "Gaga to Guggenheim" keynote from the Edinburgh International Marketing Festival - a more human, creative and enabling approach to marketing - plus 50 Innovations that are changing the world

• New videos of Peter Fisk launching Pilot Fish. Explore the blue oceans, enter new markets, with more speed and less risk ... 7 new videos launch the new concept.

• Innovation from the Future Back : Starting with the future is a better place from which to make big decisions in a turbulent world. The Innovation Lab is a practical approach.

• The New Whitespaces : Where are the best opportunities for growth in post-crisis markets? What are the new attitudes and priorities of the post-crisis consumer?

• Keywords and Trendmap 2010+ : Trend and technology timeline for 2010 and beyond, and A to Z of keywords for innovation in the year ahead. Also explore some of the more interesting opportunities, companies and people at 9 Markets 9 Brands 9 Leaders

Videos of Peter Fisk

• Video : Watch Peter Fisk explain his concept of "Genius" and how it is relevant and essential for business in today's fast changing and uncertain times.

• Video : Peter Fisk's keynote at the SFA "Beyond the Crisis" Conference, Dublin 2009. There are 4 x 5 minute short videos ...  "Welcome to 2012" ... "Reacting to the power shifts" ... "Connectors, adaptors, innovators" ... "Rethink, refocus, restart"

• Video : Watch Peter Fisk introduce "Pilot Fish: Clever Strategies for Business Growth" at the Sampo Bank Leaders Forum 2010 ... 1 of 10 new videos describing how to reach new markets faster with less cost and risk. Watch Part 1 and Part 2 and Part 3.

• Creative Genius: Peter Fisk live at InnoEstonia 2007
• Creative Genius: Peter Fisk live at InnoLithuania 2007
• Marketing Genius: Peter Fisk live at London Busines Forum 2007

More interesting downloads and videos

• Richard Branson: TED interview, Life at 30,000 feet (video)
• Seth Godin: TED presentation, Sliced bread and being remarkable (video)
• Chris Anderson: TED presentation, The Long Tail (video)
• Al Gore: TED presentation, 15 Ways to avert Climate Change (video)

• Future Exploration Network: Trend Blend 2008+
• Future Exploration Network: Trends 2008+ Summary
• Future Exploration Network: Innovation Timeline 1900 to 2050
• Future Exploration Network: Extinction Timeline 2000 to 2100

• WEF World Competitiveness Index 2007-2008 - summary country rankings
• WEF World Competitiveness Index 2007-2008 - interview with Michael Porter
• WEF World Competitiveness Index 2007-2008 - more interviews   (video)
• World Bank Doing Business 2008 Report on Second Life  (video)

• Virgin Galactic SS2 Reuters news report   (video)
• Virgin Galactic SS2 Promotional video   (video)
• Virgin Galactic Richard Branson Launch Promo (video)
• Adidas innovation centre in Paris   (video)
• BMW defining innovation with Theo Jensen's kinetic sculptures   (video)
• Google describes their approach to innovation by CIO Douglas Merrill   (video)
• IBM innovation man and how not to do innovation  (video)
• World Bank: Celtel and borderless communication in African   (video)
• Fast Living: "Hillside City Club, İstinye" launches fast lifestyles in Istanbul
• Product creations: new workstyle - make money without being a slave to work  (video)

Marketing archive

• Peter Fisk: The Making of a Marketing Genius (presentation)
• Peter Fisk: Making of a Marketing Genius from Marketing magazine (article)
• Peter Fisk: Summary and introduction to "Marketing Genius" (extract)
• Peter Fisk: The Genius of Marketing in Marketing Leader (article)
• Peter Fisk: Marketing Genius Live at Fabric Nightclub (video) 

• Peter Fisk: The Future of Marketing

• Future Innovation Network: Future of Media Report

• Seth Godin: "Purple Cow"

• Daniella Krautsack: Cows in Jackets – the rise of ambient media (video)

• Pedro Laboy: Why marketing has lost its clout
• Edward Landry: Growth Champions, how to drive the ultimate marketing metric

• Laura Mazur: Conversations with Marketing Masters (Chapter 1 – Philip Kotler)

  MSSSB: Marketing – An Occupational Map

• Alan Mitchell: Reinventing Marketing
• Strategy and Business: “Pay Attention to Revenue Growth”
• Allen/Markey: Seven things you need to know about marketing in the 21st century

Brands archive

• Business Week:Best Global Brands 2006
• Readers Digest: Europe’s Most Trusted Brands 2006
• Brand Finance: The Global 250 Most Valuable Brands 2007
• Brand Finance: The most valuable European football brands
• Enric Fort: The brand hedonism of Diesel jeans
• John Grant: Brand Innovation Manifesto (chapter 1)
• Martin Lindstrom: "Brandsense" and the power of your senses (audio)
• Kevin Roberts: Lovemarks - the future beyond brands
• Kevin Roberts: Lovemarks - mystery, sensuality and spirituality (audio)
• Kevin Roberts: The Lovemarks Effect
• Kevin Roberts: SiSoMo - the future of screen

• Alan Mitchell: Brand of Enlightenment

• David Taylor: The Brand Gym (chapter 1)

• Contagious: Camper, a walk across the world

• Contagious: Dove -  the Campaign for Real Beauty (video)

• Contagious: Nokia, connecting ears

• Contagious: Second Life - behind the hype of the virtual marketplace 

• Contagious: Sony PlayB3yond –  the new Playstation 3 console (video)

• Plan B: Red Bull - speed in a can

• Insead: Diesel for Successful Living

• Slideshare: Diesel Farm -the real passion of Diesel’s Renzo Rosso

• Face2Face: Renzo Rosso with Kevin Roberts

Customers archive

• Ritz Carlton: Ladies and Gentlemen serving Ladies and Gentlemen   (video)
• Charlie Dawson: Customer responsiveness – being fast and right
• Mark Earls: Herd - How to Change Mass Behaviour  (chapter 1)
• Chris Lawer: Are you becoming customer centric?

• McKinsey: “Shedding Light on the Gulf’s Middle Class”

• McKinsey: “A Grassroots approach to Emerging Market Consumers”

• Alan Mitchell: Moment of Truth
• Alan Mitchell: Engagement Marketing
• Milligan/Smith: "See Feel Think Do" and the power of instinct (extract)

• CK Prahalad: “Fortune at the Bottom of the Pyramid”

• Shaun Smith: Loyalty by Design

• Shaun Smith: The Magic Eye – what can you see?

• Shaun Smith: "See Feel Think Do" and the power of instinct (audio)
• Shaun Smith: Defining CEM, Customer Experience Management

• Vollmer/Rathenberg: The Future of Advertising is Now

• Xplane: The CRM Gauntlet

• Ziba: Umpqua Bank, The unique Oregan bank with a radically new design

Futures archive

• Future Exploration Network: Trend Blend 2008+
• Future Exploration Network: Trends 2008+ Summary
• Future Exploration Network: Innovation Timeline 1900 to 2050
• Future Exploration Network: Extinction Timeline 2000 to 2100
• Future Exploration Network: Trend Blend 2007+
• Institute for the Future: 2006 Ten Year Forecast Perspectives

• Now and Next: Ten Trends for 2007+

• World Future Society: Forecasts for the Next 25 Years
• Peter Fisk: "Seeing Things Differently, The Foundation of Growth"
• Peter Fisk: Business from the future back (Baltic masterclass - part 1)
• Magnus Lindkvist: Trends and pattern recognition (Baltic masterclass - part 2) 

• Shell: Global Scenarios 2020

• Shell: Social Scenarios 2020
• Shell: Energy Scenarios 2050

• Clay Christensen: “Seeing What’s Next”

• Richard Scase: "The Future of Business in the 21st Century" (audio)

• Wilks: What is the Segway?

• Ertel/Walton: Connecting the Present and Future by Scenario Planning
• McKinsey: “Acting on Global Trends”

Strategy archive

• David Aaker: Strategic Market Management

• BCG: “The New Global Challengers”

• BCG: “The Central and Eastern European Opportunity” BCG 

• BCG: Constructing Strategic Spaces

• Nicholas Carr: Complementary Genius: Sticking to your kitting is the wrong thing to do

• Michael Copeland: FedEx delivers on its integration with Kinko's

• Janamitra Devan: The elusive goal of corporate outperformance

• Ann Graham: Eskom, Africa's leading electric company anticipates history

• Innosight: Behind Apple’s strategy, being second to market

• Kaplan/Norton : Strategy Maps

• Art Kleiner: The 10 Most Enduring Ideas

• Peter Fisk: "Business Strategy by Einstein and Picasso" (video)

• McKinsey: “How Companies spend their Money”

• PwC: “Growth Stages Diagnostic” 

• Tom Peters: Strategic Planning RIP

• Tom Peters: "The Fight for Competitive Advantage", with Richard Scase (audio)

• Bob Randall: Four Futures for China Inc.

• Stuart Rose: Marks and Spencer “Back in Fashion”

• Sven Smit: The do or die struggle for growth

Innovation archive

• Business Week: The Worlds Most Innovative Companies

• Business Week:Who are the World’s 25 Most Innovative Companies

• Chris Anderson: "The Long Tail" interview

• Scott Anthony: Design success by failing smart

• Booz Allen: World’s Top 1000 Spenders on Innovation

• Clay Christensen: “The Innovator’s Dilemma”

• Robert Cooper: Challenges for B2B Innovation

• Edward de Bono: "H+ (Plus)" (audio)

• Roald Eikeland: Design Leadership

• IBM: Dare to be Different, Innovation in Banking

• Innovara: Innovation Leaders 2006

• CK Pralahad: The Innovation Sandbox

• Strategy & Business: Innovating Customer Service in Banking

• Bessant/Tidd: Managing Innovation (free chapter)

• Bessant/Tidd: Innovation and Entrepreneurship (free chapter)

• Peter Fisk: Business from the future back (Baltic masterclass - part 1)

• Peter Fisk: Business from the future back (Baltic masterclass - part 3) 

• Peter Fisk: Business from the future back (Baltic masterclass - part 4) 

• Foursight: The creative problem solving process

• Foursight: Creating your vision, mission and values

• Foursight: How creative are you?

• Maureen Littlejohn: Making Sparks Fly

• Costas Markides: Fast Second - Spotting the real innovators (chapter 1)

• McKinsey: “How Businesses are using Web 2.0”

• McKinsey: “Reinventing Innovation in Consumer Goods”

• NESTA: Hidden Innovation

• Palmer/Kaplan Strategic Innovation: Blending strategy and creativity

• Bettina von Stamm: Managing innovation, creativity and design (free chapter)

• United Nations: Innovation, Applying Knowledge in Development

• US Dept of Energy: From Invention to Innovation

• Van Gundy: Framing of Strategic Innovation including Boeing case study

• Xplane: Extended Supply Chain

Sustainability archive

• Climate Crisis: The Inconvenient Truth (video)
• Gore and Blood “Investing in Sustainability” 
• CNN: Three Hot Green Companies (video)
• Esty/Winston: "Green to Gold", The Environmental Lens (extract)
• Esty/Winston: "Green to Gold", Eco Advantage (extract)
• Esty/Winston: "Green to Gold", Self Assessment (checklist)
• Esty/Winston:"Green to Gold", Environmental Analysis (spreadsheet)
• Harvard Business School: Marks & Spencer Plan A 
• Kleanthous: "Let Them Eat Cake" on marketing and sustainability
• NEF: The unbalanced benefits and costs of economic growth
• NEF: "Are we happy?" and the economics of past, present and future
• NEF: "Happy Planet Index" of human well-being and environmental impact

• Wolff Olins: (RED) Product case study

• WWF: Building a business case for sustainability

Leadership archive

• Julian Birkinshaw: “The Paradox of Corporate Entrepreneurship”
• Frank Dick: Coaching for "Peak Performance" (audio)
• Peter Fisk: "Designing your business from the outside in" (extract)
• Fisk/Thomas: "The Complete CEO" The Executive Guide to High Performance
• Malcolm Gladwell: Genius 2012 - stories from the Near Future (video)
• Rock/Schwatz: The Neuroscience of Leadership
• Strategy & Business: Best Business Books of 2006
• Jack Welch: "Winning" (audio)
• Wiley: “Journey to Authentic Leadership”
• McGrath “The Entrepreneurial Mindset”  
• Xplane: The lifecycle of the high performance workforce

Performance archive

• Eric Beinhocker: "The Origin of Wealth" and how the economy works (audio)

• Elaine Cummings: Metrics Revolution

• Peter Doyle: Value-Based Marketing

• Brand Finance: Global Intangibles Tracker 2006

• Brand Finance: Brand valuation - what it means, why it matters

• Naras Eechambadi: "High Performance Marketing"

• Rob Malcolm: Diageo 100% Marketing

• Alan Mitchell: The New Bottom Line

• Metapraxis: Linking consumer behaviour to shareholder value

• Bob Shaw: For what its worth, interview

• Bob Shaw:How to demonstrate the profitability of marketing

• Bob Shaw: Marketing Payback

• Marketing Society: Measuring Up – Marketing Measurement Excellence