The Genius Lab. Strategic innovation.

Peter Fisk is a highly experience strategy and marketing consultant, having worked with many of the world’s leading companies – from American Express and British Airways, to Coca Cola and Marks & Spencer, Microsoft and Vodafone.

Peter works as an indepent consultant, whilst also bringing together the very best specialist firms to collaborate with clients in The Genius Lab, including partners such as 

• Clownfish – the ethical and environmental marketing agency that helps brands like Levi's and Nike to do the practical things that engage consumers with a conscience.

• Pattern Recognition – the future scenario specialists from Sweden who identify the emerging patterns in business and consumer markets, distinguishing transient fads from real trends.

• Brand Finance – the marketing effectiveness and brand valuation firm that delivers strategic advice that will engage your finance director and shareholders.

• MEMC/MCT – the leading consulting and development network based in Dubai and Istanbul, helping companies grow better and faster.  

For more details contact peterfisk@peterfisk.com

Track record

Examples of companies that Peter has advised include

  • American Express. Developing an innovation strategy and process
  • Bank of Ireland. Launching a new financial services business
  • Barclays Bank. Brand activation through leadership and culture
  • British Airways. E-business strategy and leadership development
  • British Airways. Developing the Speedwing consulting business
  • BT. Customer-centric transformation programme
  • BT. Designing and developing the marketing community
  • BT Retail. Marketing capability and process development
  • BT Major Business. Developing value propositions for sectors and clients
  • Cable & Wireless. Launching a new business model as a venture business
  • Club Med. Developing a new brand strategy to support value-based growth
  • Coca Cola. Redefing global marketing “art and science” process and capability
  • Cooperative Bank. Launching the first “green” motor insurance
  • Cooperative Bank. Introducing propositions as a new approach to customers
  • Cooperative Funeralcare. Reinventing the funeral market around lifeplanning
  • Courage Breweries. Researching and relaunching the Holsten Pils brand
  • Discovery Networks. Strategic brand and marketing programme
  • Eczacibasi. Market accelerator for leaders of each business
  • Hartwell Drinks Co. Developing market strategy and innovation process
  • Hewlett Packard. Improving European marketing programmes
  • Ladbrokes. Corporate brand development programme
  • Ladbrokes. Marketing and leadership development programmes
  • Lloyds of London. Marketing strategy and process development
  • Marks & Spencer. Reinventing the prepared foods market
  • Marks & Spencer. Business strategy for M&S Home business
  • O2. Developing a new insurance propositions for mobile phones 
  • Orange. Customer-centric organisation design and culture change
  • Philips. US/European customer-centric business transformation
  • Regus. Start-up brand strategy and marketing planning
  • Royal Mail. Marketing development and new processes
  • Microsoft Introducing value-based marketing and segmentation
  • Sainsbury’s. Developing market segmentation and format strategy
  • Shell. New corporate brand and business strategy
  • Shell Asia. Customer-centric business change programme
  • Shell Retail. Developing a franchising strategy for retail business 
  • Telia Sonera. Marketing strategy and capability development
  • Vandemoortele. Developing a European market and brand strategy
  • Virginmoney. Launching an innovative financial service
  • Vodafone. International market and franchise strategy
  • Volkswagen. Developing a new digital retail strategy

Executive coaching

One to one business coach – providing strategic advice, creative stimulus and personal sounding board as required for senior executives.

Business ventures

Providing strategic advice to a small number of intriguing new venture businesses that are currently in design or early start-up phase.

© The Genius Works Limited 2007