Consulting - The Genius Works

Consulting. Accelerated innovation.

Inno.Lab : Launch of a new accelerated innovation process ... helping you make better ideas happen faster ... through deeper insights, smarter design, and faster impact.

"Times of uncertainty are the most exciting" said Pablo Picasso "because everything gets shaken up". There is no better time to explore new insights, embrace change, and to drive innovation in more radical and meaningful ways.

Economic crisis was the crying pain of a changing world – where power is shifting from west to east, big to small, business to consumer. We believe that financial and consumer markets are unlikely to recover for some time, and when they do, they will be different.

200 years ago Darwin taught us that the winners in times of change are not the largest or strongest, but the ones most willing and able to adapt. How are you adapting your brands strategies and marketing actions to the challenges of the emerging business world?

Inno.Lab creates a "yin and yang" approach to these business challenges, to help you analytically and creatively explore the best opportunities. We work collaboratively with you to focus on the business issues that matter most, the ideas that can have most impact.

1. Rethink: What matters most?

Where are the best market opportunities? Which are your most valuable brands to grow? Who are your best consumers, and which products should you focus on?

We help you rethink your priorities by evaluating the best market opportunities, understanding how consumers and competitors have changed, your consumer and product portfolio, identifying the value creators, and eliminating the value destroyers.

2. Refocus: How can you have more impact?

Should you increase or reduce your investment in brands? How should you reallocate marketing spend to improve efficiency? What new approaches will be most effective?

We help you refocus your actions by rearticulating your propositions and communication for the new environment, reallocating your spend across all aspects of markets and marketing, optimising your investments for short and longer-term returns.

3. Recreate: Where is your brightest future?

How do you seize the opportunities of changing markets? Now or should you wait? How can you drive innovation in every aspect of your business, brand and market?

We help you recreate your brands and business to seize the best new opportunities for profitable growth, focusing innovation on the areas that matter, from business model to brand experience, and accelerating your best ideas to market no

Whilst the Chinese use the same word to mean threat and opportunity, Einstein reminds us that we “cannot solve problems with the same thinking that created them”, and Picasso sees “turbulent times as the most exciting times, because everything changes”.

We believe that now is the time when the Inno.Lab can really add value to your business. We have brought together some of the most experienced brand experts to work in a fast, efficient and challenging way with you, to make you a winner in the emerging world.

How?

This is typically a fast and focused process that brings your people together to solve your clearly defined problems.

We use a wide range of strategy, innovation, marketing and change management techniques to create the best solution for you. It might take a day, week or months. However typically projects are built around 3 essential workshops - based on gaining new insights and perspectives on the challenge, designing a range of creative solutions, and then helping you to develop the right strategic response:

You might want to do parts of it yourself, or we can do it all with you, as leaders or facilitators, coaches or expert advisors. Every minute is valuable, every detail is important. We can be disciplined and creative, blue sky thinkers or deep and dirty in the implementation. But we only do what matters, and we can do it faster and therefore at lower cost.

Who?

This is achieved by bringing together the best independent consultants, and ensures you only work with special people, people with unique ideas and expert skills. The network is led and coordinated by Peter Fisk and also includes

Lori Costello. Internal and external communications specialist, driving change and action, from Scott Paper to Hill & Knowlton and PA Consulting Group.

John Grant. Advertising and sustainability expert, co-founded St Luke’s advertising agency, and authored “The New Marketing Manifesto” and other books.

David Haigh. Brand valuation and marketing measurement specialist, a chartered accountant with PricewaterhouseCoopers and is founder of Brand Finance.

Anthony Kleanthous. Sustainability and innovation specialist who is senior advisor to the WWF, and was previously a technology-based marketing director.

Magnus Lindkvist. Futurist from Sweden who specialises in pattern recognition and invisible trends, was a brand strategist at Differ, and is a leading participant in TED.

Andy Milligan. Customer and branding specialist, led Interbrand’s development in Asia Pacific, and wrote "Uncommon Practice" and “Brand it Like Beckham”.

Neil Munz Jones. Retail strategy and development specialist, including 15 years with Kingfisher in commercial, strategy, and operational roles.

Diana Nieto Verde, Sustainability and communications expert, Argentenian and now based in Beijing, she is the founder of Clownfish.

Ruth Saunders. Strategic marketer and innovator, with diverse experience gained with P&G and Mars, though to Prophet and McKinsey & Co.

Carl Sharples. Customer and marketing expert, with specialist insights into financial services and related markets.

Shaun Smith. Customer insight and experience management specialist, author of books such as “Customer Experiences” and “See Feel Think Do”

Martin Thomas. Intergrated communications expert, former MD of Cohn & Woolf, founder of Snapper Communications, and author of "Crowd Surfing"

For more details contact peterfisk@peterfisk.com

Track record

Examples of companies that Peter has advised include

American Express. Developing an innovation strategy and process
Bank of Ireland. Launching a new financial services business
Barclays Bank. Brand activation through leadership and culture
British Airways. E-business strategy and leadership development
British Airways. Developing the Speedwing consulting business
BT. Customer-centric transformation programme
BT. Designing and developing the marketing community
BT Retail. Marketing capability and process development
BT Major Business. Developing value propositions for sectors and clients
Cable & Wireless. Launching a new business model as a venture business
Club Med. Developing a new brand strategy to support value-based growth
Coca Cola. Redefing global marketing “art and science” process and capability
Cooperative Bank. Launching the first “green” motor insurance
Cooperative Bank. Introducing propositions as a new approach to customers
Cooperative Funeralcare. Reinventing the funeral market around lifeplanning
Courage Breweries. Researching and relaunching the Holsten Pils brand
Discovery Networks. Strategic brand and marketing programme
Eczacibasi. Market accelerator for leaders of each business
Hartwell Drinks Co. Developing market strategy and innovation process
Hewlett Packard. Improving European marketing programmes
Lastminute.com. Developing new marketing capabilities and processes
Ladbrokes. Corporate brand development programme
Ladbrokes. Marketing and leadership development programmes
Lloyds of London. Marketing strategy and process development
Marks & Spencer. Reinventing the prepared foods market
Marks & Spencer. Business strategy for M&S Home business
O2. Developing a new insurance propositions for mobile phones
Oriflame. Communications strategy in new markets for cosmetics brand
Orange. Customer-centric organisation design and culture change
Philips. US/European customer-centric business transformation
Red Bull. Developing a market strategy and implementation plan
Regus. Start-up brand strategy and marketing planning
Royal Mail. Marketing development and new processes
Microsoft Introducing value-based marketing and segmentation
Sainsbury’s. Developing market segmentation and format strategy
Shell. New corporate brand and business strategy
Shell Asia. Customer-centric business change programme
Shell Retail. Developing a franchising strategy for retail business
Telia Sonera. Marketing strategy and capability development
Vandemoortele. Developing a European market and brand strategy
Virginmoney. Launching an innovative financial service
Vodafone. International market and franchise strategy
Volkswagen. Developing a new digital retail strategy

Zoom ventures

Providing strategic advice to a small number of intriguing new venture businesses, particularly social entreprenuers, that are currently in design or early start-up phase. These ventures are confidential, and can be explored more in person.

For more details contact peterfisk@peterfisk.com