The Fast Track. Inspirational development.

Rethink. Renergise. Refresh. Markets are changing at incredible speed, new techniques emerge rapidly, and best practices continue to evolve around the world. How do you keep pace with what’s happening? Discover new approaches, get the best ideas first?

Fast, stretching, practical ... 10 intensive one and two-day workshops defining the cutting edge of business and marketing ... exploring, informing, provoking, challenging, enabling, inspiring ... with leaders from other companies or tailored uniquely for your business.

The Fast Track is delivered by a team of experts and facilitators with partners in different countries. In the UK we work with the Marketing Society and others worldwide.

Competitive Edges : 3 x 2 day masterclasses for business and market leaders. Searching for the edge, the best new ideas from around the world, new technologies, new case studies, new models and tools, driven by your business issues, shaping new and innovative solutions. 

Edge 1. Customer Champions

Power has fundamentally shifted to customers, more different and discerning, untrusting and promiscuous. They want to do business when, where and how they want. What are the new approaches to understanding, engaging and connecting with customers?

  • The Customer Edge
  • Deep Insight ... with Tesco and Dunnhumby
  • Brand Passions ... with Net a Porter
  • Value Propositions ... with Umpqua Bank
  • Customer Engagement ... with Green & Blacks
  • Experience Theatre ... with Marks & Spencer
  • Customer Networks ... with Newscorp and My Space
  • The Customer Blueprint

Edge 2. Business Innovators

Business innovation seizes the best new market opportunities, then creatively explores the best solutions for commercial success. It applies the principles of innovation to every aspect of your business, to see things differently, and deliver step change in performance.

  • The Innovation Edge
  • Future Back ... with Shell and NASA
  • Think Different ... with Ferrari
  • Strategic Innovation ... with Garanti
  • Speed to Market ... with Samsung
  • Empathetic Design ... with Lego
  • Market Shaping ... with Apple
  • The Innovation Blueprint

Edge 3. Growth Drivers

The best opportunities for growth are unlikely to involve working harder to sell existing products to existing customers. How can you sustain profitable, organic growth? How do you most effectively influence business strategy, investment priorities, short and long-term performance?

  • The Growth Edge
  • Profit Pools ... with Red Bull
  • Business Strategy ... with GE
  • Growth Markets ... with Best Buy
  • Unlocking Value ... with Google
  • Competitive Impact ... with Diageo
  • Sustaining Performance ... with Disney
  • The Growth Blueprint

Market Accelerators : 6 x 1 day workshops for business and market managers. The definitive and integrated view of best practice in each discipline, exploring the hot topics and learning from the best companies worldwide, driven by issues and driving actions. 

Acclerator 1. Insights Track

What really matters to customers, how to understand them better, and turn knowledge into competitive advantage.

  • The Insights Map
  • Customer Insights ... with Proctor & Gamble
  • Market Segmentation ... with Cemex
  • Competitive Positioning ... with Boeing
  • Data Management ... with Harrahs Casinos
  • The Insights Blueprint

Accelerator 2. Strategy Track

Making the right choices for your business – about where to focus, how to be different, and what to do to win.

  • The Strategy Map
  • Context Framing ... with IBM
  • Market Strategy ... with Visa
  • Integrated Planning ... with Coca Cola
  • Getting Commercial ... with Porsche
  • The Strategy Blueprint

Accelerator 3. Brand Track

What is your big idea, how do you capture it in compelling ways, and bring it to life inside and outside.

  • The Brand Map
  • Brand Development ... with Diesel
  • Value Propositions ... with FedEx
  • Customer Narratives ... with Dove
  • Brand Activation ... with Red Bull
  • The Brand Blueprint

Accelerator4. Solutions Track

How to create innovative products and services, innovative channels and communications, and deliver more personal experiences.

  • The Solutions Map
  • Product Design ... with Alessi
  • Service Development ... with Skype
  • Customised Solutions ... with Build a Bear
  • Managing Portfolios ... with Nike
  • The Solutions Blueprint

Accelerator 5. Connections Track

Integrating all your customer touchpoints, your channels, your communications, service and relationships.

  • The Connections  Map
  • Creative Concepts ... with London 2012
  • Integrated Communications ... with Amazon
  • Channel Networks ... with Tchibo
  • Personal Experiences ... with Ritz Carlton
  • The Connections Blueprint

Accelerator 6.  Performance Track 

Measuring marketing the right way, delivering superior ROI, making the case and delivering shareholder value.

  • The Performance Map
  • Improving Effectiveness ... with Microsoft
  • Dashboards and Metrics ... with O2
  • Creativing Value ... with Cadbury Schweppes
  • Maximum Impact ... with Zara
  • The Performance Blueprint

There is also a one-day Market Induction workshop, introducing new entrants and other business functions to the essential and exciting challenges of customers and competitors, brands and marketing, innovation and strategy.

The Fast Track is designed by The Genius Works, and delivered by leading business thinkers and expert facilitors, in partnership with The Marketing Society in the UK, and with other partners around the world.

More details from peterfisk@peterfisk.com.

The Business Accelerator.  The Ultimate Business Experience.

A highly innovative one or two-week intensive programme that fuses issue-driven and realtime learning into action - exploring markets, future scenarios, strategic innovation, business change, solution development, and implementation planning - all in one week. 

Bring together your senior marketing or management team to explore their markets, identify what matters most, and develop your business plan for next year – all in a week or two. Combining the very latest practices, learning from the best companies around the world, and addresses your key business issues in practical and innovative ways.

There is nothing like this, and it is completely customised to your business

The Genius  Masterclass. Einstein and Picasso do Business.

In a dynamic and exciting two-day format, with the help of new research, video interviews, interactive debate (and a special guest or two), you will analyse the key issues and trends and the new ideas and best practices in marketing from around the world.  

Day 1. Genius Ideas. Inspired by Albert Einstein.

Seeing things differently. Doing extraordinary things

0900 – 1030  Track 1: Market strategy from the “outside in”

  • Identifying the best opportunities in fast changing markets
  • Choosing where and how to compete for best results
  • Strategies for significant and sustainable growth
  • Learn how Yahoo plans to win in a Google world
  • Explore Coca Cola’s growth maps and Nike’s market-shaping strategies
  • Embrace the techniques of Market Mapping and Horizon Planning

1100 – 1230  Track 2: Customer insights that redefine markets

  • Exploring what matters to customers, and what really energises them
  • Reframing your world from customer and competitive perspectives
  • Tapping into the latest ideas and insights from Trendwatching.com
  • Learn from P&G’s new bootcamp approach to customer insight
  • Explore how M&S rethought its business and Toyota redefined its priorities
  • Embrace the techniques of Customer Immersion and Energy Pyramids

1330 – 1500  Track 3: Green propositions that embrace ethics and environment

  • Understanding the wide range of “green” issues and their implications
  • Considering how you can do the right thing and deliver superior performance
  • Developing new propositions and solutions engage conscience consumers
  • Learn from Innocent’s success in creating “Tasty Little Drinks”
  • Explore Bono’s (RED) business model and GE’s ecomagination
  • Embrace the techniques of Value Propositions and Green Prints

1530 – 1730  Track 4: Engaging experiences delivered on customers’ terms

  • Redefining what, where and how you do business on customer terms
  • Engaging customers through experiential theatre, personal and memorable
  • Building relationships through social media and customer communities
  • Learn from MySpace’s impact on youth and HP HyPe Galleries on designers.
  • Explore new approaches to web 2.0 marketing – blogs, wikis and communities.
  • Embrace the techniques of Power Profiling and Channel Fusion

Day 2. Genius Action. Inspired by Pablo Picasso.  

Driving the business. Delivering exceptional results.

0900 – 1030  Track 5: Building brands that capture your big idea

  • Building brands around customer aspirations not business capabilities
  • Articulating brands in more compelling customer-driven narratives and stories
  • Engaging the whole business through customer and employee propositions
  • Consider Maurice Saatchi’s “one word equity” and Kevin Roberts “Lovemarks”
  • Decide who you would back in a fast changing market –Coke or Pepsi?
  • Embrace the techniques of Brand Scanning and Customer Scripts

1100 – 1230  Track 6: Business innovation designed from the “future back”

  • Rethinking your world from the future back, then connecting now forward
  • Applying creativity and innovation at concept, market and product levels
  • Managing innovation creatively, accelerating business rhythm and speed
  • Explore the implications of Chris Anderson’s “Long Tail” for today’s markets
  • Compare Apple and Microsoft’s approaches to market-driven innovation
  • Embrace the techniques of Future Radar and Market Disruption

1330 – 1500  Track 7: Delivering results for customers and shareholders

  • Developing the right set of marketing metrics to demonstrate your ROI
  • Articulating the value of marketing – its impact on revenue, profit, and value.
  • Consider the “invisible business” where brand and relationship assets dominate
  • Explore the difference that Jim Stengel’s accountability drive has made to P&G
  • Learn how Tesco ensure that customers not finance drive the boardroom agenda
  • Embrace the techniques of Marketing Metrics and Customer Capital

1530 – 1730  Track 8: Inspiring leadership that engages the whole business

  • Defining a new role for marketers – championing customers, innovation and growth.
  • Considering how to balance leadership and management in more inspiring ways
  • Why the effective CMO is the right person to be the next CEO
  • Learn the secrets of the world’s 25 most inspirational marketing leaders
  • Consider the job description of the Genius Marketer and what it means for you
  • Evaluate what you should do next with the CMO Profiler

Leave ready to switch on both your left and right brain, think from the outside in, and the future back, in order to deliver profitable returns today and tomorrow.

For more details contact peterfisk@peterfisk.com 

© The Genius Works Limited 2007