Marketing Genius by Peter Fisk

Peter’s bestselling book Marketing Genius (Capstone Wiley, 2006) is currently being translated into 25 different languages. It describes how a more left and right-brain approach to business can achieve extraordinary results – what today’s businesses can learn from Einstein and Picasso, and their modern contemporaries such as Steve Jobs and Philippe Starck

New books

Peter is now writing 4 new books for publication in 2008:  

  • Business Genius : grow your business with more intelligence and imagination
  • Creative Genius : strategic innovation from the future back
  • Customer Genius : transform your business from the outside in
  • The Green Business Guide : grow your business by doing the right thing.

Business Genius by Peter Fisk

How to drive profitable growth in more intelligent and imaginative ways ... combining the entreprenuerial passion of start-ups with the commercial rigour of large enterprises ... for everyone who seeks the inspiration to think and act differently.

  • Inspired Business - more intelligent, more imaginative

Part 1: Left brain, right brain

  • Accelerating Growth - from Diesel to Red Bull
  • Business Bubbles -  with Kikkoman and Tchibo
  • Inspired Leaders - at Ferrari and Umpqua Bank

Part 2: Future back, now forward

  • Market Hotspots - from Nike to Coca Cola
  • Intelligent Strategy - with GE and Li and Fung
  • Strategic Innovation - at Skype and Zara

Part 3: Outside in, inside out

  • Customer Insight - with P&G and Natura
  • Brand Propositions - by Camper and Tate Modern
  • Market Networks - from Newscorp and Net a Porter

Part 4: Radical ideas, practical action

  • Energising People - at Fedex and Dreamworks
  • Managing Change - from Boeing to Garanti Bank
  • High Performance - at Porsche and Berkshire Hathaway

Available in March 2008, published by Wiley Capstone 

Creative Genius by Peter Fisk

How to create more innovative solutions through more intelligent and imaginative design ... combining the technical foresight of Google and Samsung with the aesthetic designs of Starck and Rogers ... for everyone who wants to drive innovation in their business.

  • Pure Genius - designing business from the future back

Part 1: The Future Zone

  • Time - future back from Virgin Galactic to  Jet Blue
  • Space -  context shifting at Gucci and Guggenheim
  • Fusion - strategic innovation with Pixar and Dolce & Gabanna

Part 2: The Creative Zone

  • Blink - thin slicing with Prada and Earth Erotics
  • Sparks - Creative triggers at BMW and Nvidia
  • Disruption - convention busting by RED and Zopa

Part 3: The Design Zone

  • Breakthrough - future scenarios at Genentech and Shell
  • Concepts - concept shaping by Alessi and Hockney
  • Markets - market shaping with Apple and Orange

Part 4: The Innovation Zone

  • People - the innovation mindset at P&G and  3M
  • Business - the innovation lab with IDEO and Nine Sigma
  • Performance - the innovation ROI for Samsung and X Prize

Available in Autumn 2008, published by Wiley Capstone

Customer Genius by Peter Fisk

How to do business on customers terms - using your intelligence and imagination to serve customers more personally and intuitively, focused and profitably - where, when and how they want - for everyone who delivers part or all of the customer experience .

  • Outside in - becoming a customer-centric business

Part 1: Do you know who I am?

  • Me - the 21st century customer at Amazon and Baidu
  • About me - Seeing things differently with Dove and Tesco
  • On my terms - The outside in business from Toyota to Zara

Part 2: What do I really really want?

  • Context - redefining business at Green & Blacks and FC Barcelona
  • Propositions - engaging customers with Lastminute and Cath Kidston
  • Solutions - customer molecules at Banyan Tree and Vom Fass

Part 3: See me, feel me, thrill me!

  • Connections - customer channels with Net a Porter and Singapore Airlines
  • Experiences - customer theatre at Build a Bear Workshop and Hotel Armani
  • Communities - customer enablement at NTT DoCoMo and the Cooperative

Part 4: My kind of business!

  • Blueprint - becoming a customer-centric business with Eskom and MyDeco
  • Change - taking people and customers with you at O2 and Home Depot
  • Performance - commercial and customer champions by M&S and Best Buy

Available in Autumn 2008, published by Wiley Capstone

The Green Business Guide by Peter Fisk et al

How do can you do the right thing and make money at the same time - ethical and transparent, climate and biodiversity, social justice and local communities, health and wellbeing - playing a more useful and influential role in your society, engaging the conscious consumer, and aligning your  business to deliver the triple bottom line - good for you, your world, the world.

Part 1: Rethink - seeing the big picture

  • Why does business need to think beyond profit?
  • What is the real purpose of your business in the world?
  • How do you ensure that green delivers better busines results?

Part 2: Reconnect - engaging the conscience consumer

  • Why do these issues matter to today's customers?
  • What does it mean to put green at the heart of your proposition?
  • How do you deliver an integrated, green experience to all customers?

Part 3: Realise - building a green business model

  • Why does green transform every part of the business?
  • What are the characteristics of a green business model?
  • How do you go green and deliver superior financial results too?

Part 4: How can I make a bigger difference?

  • The Green Business Manifesto - the 10 essential actions
  • The Green Business Diagnostic - how green are you, and need to be?
  • The Green Business Change Plan - how do you make it happen?
  • The Green Business Network - everything you need to be a better business

If you would like to contribute to this book: email peterfisk@peterfisk.com

The Complete CEO by Peter Fisk et al

Peter's previous book The Complete CEO (Capstone Wiley, 2006) with Mark Thomas is a definitive guide to what a CEO actually does – and specifically through the “high performance framework” the five activities that any CEO must do, and everything else delegate. It also considers the ultimate measure of a business leaders’ success, the long-term return to shareholders.

 All books published in partnership with MayerBenham

© The Genius Works Limited 2008