Welcome to the Genius Works

What's new?

  • Beijing:  Puma 9.69 secs (WR), KFC 19.30 secs (WR), Coke 37.10 secs (WR)
  • Downturn: Boom, bust ... and 10 strategies for thriving in an economic recession
  • Richard Branson: How I met and interviewed the Virgin billionaire
  • Video: 8 short video clips by Peter Fisk on customers, marketing and innovation
  • Live in Singapore: "Marketing in Tough Times" two day seminar  on 21-22 October

                

Business Genius: The new book from Peter Fisk describes an inspirational approach to growth and entrepreneurship, innovation and change. Get a free PDF download of the book's first chapter Fast Growth, and then buy online at Amazon with 30% discount now. 

What’s hot?

  • Inspired Business: download presentation on customers, innovation and growth  
  • 50 Innovations: What are the big ideas of the 21 century so far? Peter Fisk presents.
  • Video: Watch Peter Fisk live at Business Strategy by Einstein and Picasso
  • Interview: Peter Fisk explores the implications of Marketing Genius for Asian markets
  • Climate Change: The indisputable truth in a new report from the IPCC 

What works?

  • Business: 250 free downloads - the best insights, ideas and stories all in one place.
  • Innovation: Strategic innovation from a specialist network of consulting partners
  • Marketing: Live updates on Marketing Genius: new ideas, tools, cases and events.
  • Fast Track: Inspirational "fast and funky" development for senior marketers worldwide
  • Brand Genius: the 4 phase process to unleash the real potential value of your brand

         

Genius Works

The Genius Works explores, connects and applies the very best ideas and practices in strategy and marketing, brands and innovation:

  • Inspiring ideas - thought-provoking books building on the recent bestseller Marketing Genius and The Complete CEO, with new research and books about customer companies, strategic innovation, profitable growth, and the "green" business. 

  • Inspirational events - keynote speaker and host of conferences and in-house events around the world, plus 10 high energy Fast Track accelerated development workshops, and masterclasses exploring the world's best and emerging business practices.

  • Inspired solutions - accelerating growth through strategic innovation, The Genius Lab is a highly creative process that also brings together specialist businesses to help you think differently, create the best new ideas, and make change happen fast.

"Genius" is about seeing things differently and believing different things - from the outside in and future back, with more intelligence and imagination - to achieve extraordinary results for customers and business.

        

Peter Fisk

is founder and CEO of The Genius Works. He is a highly experienced strategist and marketer, an inspirational author, speaker and coach - including the international bestseller, Marketing Genius and the new Business Genius. He was recently described as "one of the most interesting new business thinkers" on strategy and marketing, brands and innovation.

Future events

  • The Business Innovation Masterclass, The Marketing Fast Track, London : 29-30 Sep 2008
  • The Fast Guide to Branding, The Marketing Fast Track, London : 1 Oct 2008
  • Marketing Genius Live, Warsaw, Poland: 2 Oct 2008 (TBC)
  • Business Genius Live at Lattelecom Conference, Riga, Latvia (invitation only) : 7 Oct 2008
  • Marketing Genius Live in Singapore, Singapore Inst of Mgmt, Singapore : 21-22 Oct 2008
  • The Genius Lab (specialist innovation programme) : 24-30 Oct 2008
  • Marketing Accelerator, Eczacibasi İpek Kağıt, Istanbul (invitation only) : 3-7 Nov 2008
  • The Fast Guide to Customer Connections, The Marketing Fast Track, London : 18 Nov 2008 
  • Marketing Genius at Nielsen Conference (invitation only), Cairo, Egypt : 24 Nov 2008
  • CEE New Marketing Summit, with Stamford Global, Warsaw, Poland : 8-9 Dec 2008
  • Customer Genius, Live in Latvia, Riga (in partnership with Summit Group), 22-23 Jan 2009
  • The Growth Drivers Masterclass, The Marketing Fast Track, London :9-10 Feb 2009
  • The Fast Guide to Innovative Solutions, The Marketing Fast Track, London : 11 Feb 2009
  • The Fast Guide to Market Strategy, The Marketing Fast Track, London : 14 Apr 2009 (TBC)
  • The Fast Guide to Marketing Performance, The Marketing Fast Track, London : 9 Jun 2009

    Previous events

  • Brand Genius, Launch at Brand Finance Forum, London, UK (Sep 2008)
  • The Genius Lab, Oriflame Cosmetics CEE Marketing, Vilnius (June 2008)
  • The Genius Lab, Red Bull Sales and Marketing, Budapest, Hungary, (June 2008)
  • Marketing Together 2008, The Eczacibasi Marketing Festival, Istanbul, (June 2008)
  • Marketing Genius Live with Best Marketing, Jūrmala, Riga, Latvia, (June 2008)
  • RBS Inspired Business, Seminar for small businesses, Edinburgh, (May 2008)
  • Innovations for 21st Century, Leaders in Retail Conference, Berlin, (May 2008)
  • The Genius Lab, US Pharmacia with Stamford Global, Warsaw, (May 2008)
  • Richard Branson, Interview at the London Business Forum, London (May 2008)
  • The Marketing Fast Track, Customer Champions, London (May 2008)
  • Out of the Box, Keynote at European SSA Conference, Rome, (May 2008)
  • RBS Inspired Business, Seminar for small businesses, Scotland (April 2008)
  • The Power of Ubuntu, Akbank Executive Summit, Anatalya (April 2008)
  • European HR Conference 2008, Chairman, Istanbul, Turkey (April 2008)
  • The Consumer Agenda, World Retail Congresss, Barcelona, (April 2008)
  • Inspired Insights and Innovations, Visa Business School, Oxford (April 2008)
  • Marketing Genius Live, Masterclass and Book Launch, Zagreb, Croatia, (April 2008)
  • Marketing Genius Masterclass, Stamford Global, Warsaw, (March 2008)
  • Future of Banking, TEB Innovation Workshop, Cumhuriyet Koy (Feb 2008) 
  • Customer Futures. TEB Innovation Summit, Istanbul (Feb 2008)
  • The CEO Guide to Inspired Growth, Vistage Network, Ascot, (Feb 2008)
  • European Marketing Conference 2007, Chair, Istanbul, Turkey (Dec 2007)
  • Marketing Genius, Ukrainian EFFIE Awards, Kiev, Ukraine (Dec 2007)
  • Marketing Genius Masterclass, Stamford Global, Bucharest (Dec 2007)
  • The Genius of Brands, Danish Superbrands, Copenhagen (Nov 2007)
  • 50 Genius Innovations, InnoEurope, Tallin, Estonia (Nov 2007)
  • 50 Genius Innovations, InnoEurope, Riga, Latvia, (Nov 2007)
  • 50 Genius Innovations, InnoEurope, Vilnius, Lithuania (Nov 2007) 
  • Marketing Genius Live, Europa House, Ljubljana, Slovenia (Oct 2007)
  • The Genius of Marketing, LMG Annual Conference, Paris (Oct 2007)
  • Central and Eastern European Marketing Summit, Budapest (Sep 2007)
  • From the Future Back, Business Strategy Masterclass, Vilnius (May 2007)
  • The New Customer Agenda, Visa Insights 2007 Summit, Rome (April 2007)
  • Marketing Genius at the Croatian EFFIE Conference, Zagreb (April 2007) 
  • Marketing Genius Live, 2 Day Masterclass, Budapest, Hungary (April 2007)
  • Introduction to Marketing Genius, London Book Fair, London (April 2007)
  • Building a Customer Centric Business, Saudi Telecom, Riyadh (April 2007)
  • The Pace Quickens, Marketing Conference, Manchester (March 2007)
  • Customers and Convergence, Detica Customer Forum, London (March 2007)
  • Marketing Genius at Estonian EFFIE Awards, Tartu, Estonia (March 2007)
  • Marketing Genius at Lithuanian EFFIE Awards, Vilnius, Lithuania (March 2007)
  • Marketing Genius at Latvian EFFIE Awards, Riga, Latvia (March 2007)
  • Customers and Innovation, Holcim Management Retreat, Novi Sad (Feb 2007)
  • Marketing Genius Live, Belgrade, Serbia (February 2007)
  • Cytec Industries Global Innovation Summit, Chantilly, Paris (January 2007)

    To book Peter as a keynote speaker, or to design and deliver and more significant event - seminar, masterclass or conference - contact peterfisk@peterfisk.com 

     © The Genius Works Limited 2008