Genius - The Genius Works

Welcome to the Genius Works ...

Gaga to Guggenheim : Touch people more deeply ... provoke, inspire and do more for them ... rediscover your imagination and intuition, the yang to stretch your yin, and re-ignite your creative genius ... join us for the Edinburgh Marketing Masterclass 2010.

What's new?

New videos of Peter Fisk launching Pilot Fish. Explore the blue oceans, enter new markets, with more speed and less risk ... 7 new videos launch the new concept.

Inno.Lab : The accelerated business innovation process ... helping you make better ideas happen faster ... through deeper insights, smarter design, and faster impact.

The New Whitespaces : Where are the best opportunities for growth in post-crisis markets? What are the new attitudes and priorities of the post-crisis consumer?

Innovation from the Future Back : Starting with the future is a better place from which to make big decisions in a turbulent world. The Innovation Lab is a practical approach.

New Ideas for 2010 : Download the best new ideas from Peter Fisk ... including new insights, fantastic books, inspiring events, and more ... to download click here

Keywords and Trendmap 2010+ : Trend and technology timeline for 2010 and beyond, and A to Z of keywords for innovation in the year ahead. Also explore some of the more interesting opportunities, companies and people at 9 Markets 9 Brands 9 Leaders

New presentations and articles : Download all Peter Fisk's latest materials including "Innovation from the Future Back" and "The Innovation Lab", "The New Whitespaces" and The New Marketing Agenda" , "Rethinking Innovation with Leonardo da Vinci" and "Winning in a Digital World", "Creativity in a Crisis" and "50 Innovations of the 21 Century" and many others ... all free and ready to inspire you ...

What’s hot?

Pilot Fish: Clever strategies for business growth. Explore the blue oceans, enter new markets, with more speed and less risk ... Pilot fish have a different approach. Learn to swim with the sharks like Adobe, Goretex, Hella, Intel, WuxiPharma, YKK and Johnny Depp too ... Watch Peter Fisk's new videos introducing the concept and approach ... Read the blog, the latest event presentations ... and find out more about how you can create Pilot Fish events, workshops and implementation here.

People Planet Profit : New book from Peter Fisk about sustainability for innovation and growth is out now with a special 40% introductory discount ... read the manifesto, test yourself with the diagnosics, and follow the blueprint ... includes significant contributions from leading practitioners such as Hannah Jones, Nike's VP Sustainability, and similar leaders from Arup, Kraft, Unilever, and many others ... Buy it 40% cheaper here

Creative Genius : Innovation from the "Future Back". The next book from Peter Fisk explores how to jump beyond the limitations of today, to see a better future for your business, and then connect it to the best opportunities of today, making it happen "future back". Who will be the new Leonardo da Vinci of our times. Explore the Ideas Factory, the Design Studio, and Impact Zone ... with 50 creative stories to inspire you, plus 25 tools to enable you to create, design and innovate now forwards

Steve Jobs or Jonathan Ive. Who is the real genius behind Apple?

John Maeda. The digital artist searching for simplicity in a complex wold

Shigeru Miyamoto. Nintendo's game designer and his love of Guitar Hero

Threadless. Authenticity and participation are the new value equation

Samsung. Innovation and design inspired by the tae kuk

The New Market Leaders : From Apple to Obama, what are the secrets of the next business generation? How do they bring together people, partners and united purpose to shape markets and engage people in new ways. Leadership is no longer about being the biggest but the best. Connecting the new approaches of design and sustainability, co-creation and social networking, virtual and physical, to survive and thrive in a fast and connected, fragile and human world ...

The New Market Leaders. Obama, Lego, Zipcar, Threadless, Ecloth, Tesla, Apple

The Donut Business. Bring it all together. The business that is outside not inside.

Rethinking Marketing. What are the new rules, roles and priorities for marketers?

Apple. What are their design, marketing and business secrets?

Obama. How did the 2008 campaign really exploit digital media?

Customer Genius : Doing business from the "Outside In". The new book from Peter Fisk is available now ... a practical guide to doing business on customers terms, based on 10 building blocks, 30 tools and 50 inspirational stories ... from Amazon to Air Asia, Baidu and Banyon Tree, Best Buy and Build a Bear, Camper and Jimmy Choo, Facebook and First Direct, Harley Davidson and H&M, Nike Women and Nintendo Wii, Stenders and Smart, Zipcars and Zopa ... and many more. 45% discount now ..

What works?

Richard Branson: How I met and interviewed the Virgin billionaire and adventurer
Inspired Business: download presentation on customers, innovation and growth
Rethink: How to reset, refocus and recreate your business in a changing world
Business Genius: explore the role of leadership in times of crisis and change.
50 Innovations: What are the big ideas of the 21 century so far? Peter Fisk presents.
Video: Watch Peter Fisk live at Business Strategy by Einstein and Picasso
Interview: Peter Fisk explores the implications of Marketing Genius for Asian markets
Marketing Genius: download 50 strategies for winning in tough times.
Video: 8 short video clips by Peter Fisk on customers, marketing and innovation
Business: 250 free downloads - the best insights, ideas and stories all in one place.
Innovation: Strategic innovation from a specialist network of consulting partners
Marketing: Live updates on Marketing Genius: new ideas, tools, cases and events.
Fast Track: Inspirational "fast and funky" development for senior marketers worldwide
Brand Genius: the 4 phase process to unleash the real potential value of your brand

GeniusWorks

GeniusWorks explores, connects and applies the very best ideas and practices in strategy and marketing, brands and innovation

Inspiring ideas - thought-provoking books building on the recent bestseller Marketing Genius and The Complete CEO, with new research and books about customer companies, strategic innovation, profitable growth, and the "green" business.

Inspirational events - keynote speaker and host of conferences and in-house events around the world, plus 10 high energy Fast Track accelerated development workshops, and masterclasses exploring the world's best and emerging business practices.

Inspired solutions - accelerating growth through strategic innovation, The Genius Lab is a highly creative process that also brings together specialist businesses to help you think differently, create the best new ideas, and make change happen fast.

"Genius" is about seeing things differently and believing different things - from the outside in and future back, with more intelligence and imagination - to achieve extraordinary results for customers and business.

Peter Fisk

Peter is founder and CEO of the GeniusWorks. He is a highly experienced strategist and marketer, an inspirational author, speaker and coach - including the international bestsellers, Marketing Genius and Customer Genius, and most recently People Planet Profit. He was described by Business Strategy Journal as "one of the most interesting new business thinkers" on strategy and marketing, brands and innovation.

Video : Watch Peter Fisk explain his concept of "Genius" and how it is relevant and essential for business in today's fast changing and uncertain times.

Video : Peter Fisk's keynote at the SFA "Beyond the Crisis" Conference, Dublin 2009. There are 4 x 5 minute short videos ... "Welcome to 2012" ... "Reacting to the power shifts" ... "Connectors, adaptors, innovators" ... "Rethink, refocus, restart"

Video : Watch Peter Fisk introduce "Pilot Fish: Clever Strategies for Business Growth" at the Sampo Bank Leaders Forum 2010 ... 1 of 10 new videos describing how to reach new markets faster with less cost and risk. Watch Part 1 and Part 2 and Part 3.

Future events

New Ideas for 2010 : Download the best new ideas from Peter Fisk ... including new insights, fantastic books, and inspiring new events ... to download click here

"The New Art of Marketing" Edinburgh International Marketing Festival, 23 August 2010
"Gaga to Guggenheim : The New Art of Marketing" Masterclass, Edinburgh, 8 Sep 10
"The New Whitespaces", Nordic Banking Forum, Stockholm, Sweden, 21 Sep 2010
"Conference 2020 Vision", Visit Denmark, Danish Embassy, Paris, 21 Sep 2010
"Innovation from the Future Back", Yapi Kredi Exec Masterclass, Istanbul, 23 Sep TBC
"InnoLab" Eczacibasi Building Systems, Istanbul (in-house program), 24 Sep 2010
"Accelerating Innovation Outside In", Covidien, Antalya (invitation only), 4 Oct 2010
"Accelerating Sales Outside In", Covidien, Amsterdam (invitation only), 11 Oct 2010
"The Future of Brands", The Marketing Forum, SV Arcadia, 13-16 October 2010
"Rethinking Brands. Seeing things differently", BAT/IMD (invitation only), 20 Oct TBC
"Conference 2020 Vision", Visit Denmark, Danish Embassy, Brussels, 10 Nov 2010
"InnoLab" Eczacibasi Building Systems, Istanbul (in-house program), 12 Nov 2010
"Apple, Obama: New Market Leaders", Foodservice Network, Amsterdam, 2 Dec 2010
"InnoLab" Eczacibasi Building Systems, Istanbul (in-house program), 4 Dec 2010
MCT International Customer Experience & Marketing Summit, Istanbul, 7-9 Dec 2010
The Future of Meetings and Conferences, Geneva, Switzerland, 20 January 2011

New event themes, topics and formats. Email peterfisk@peterfisk.com to book Peter for inspirational keynotes and seminars, or to receive free copies of past material

Previous events

"Gaga to Guggenheim: The Power of Ubuntu" Comic Relief, London (July 10)
"Mono or Multi Brand? That's not the Question" Cass University, London (Jul 10)
"Apple to Obama: The New Market Leaders" London Business Forum (May 10)
"The New Whitespaces", Iberia Banking Forum, Madrid, Spain (May 10)
"Pilot Fish : The New Strategy for Business Growth", CEO Forum, Tallinn (May 10)
"The New Market Leaders", Assoc Independent Stores, Birmingham, (Apr 10)
"The Uniqueness of HR", MCT International HR Summit (chairman), Istanbul, (Apr 10)
"The New Market Leaders" Banking Business School, Cambridge (Apr 10)
"Innovation from the Future Back" TEB Innovation Summit, Istanbul, (Mar 10)
"The New Whitespaces", Visa Sales and Relationship Conference, London (Mar 10)
"Rethinking with Pablo Picasso" MPI's European Meetings Conference, Spain (Mar 10)
"The Creativity of Extraordinary Events" Workshop, EMAC, Malaga, Spain (Feb 10)
"The Future of Meetings and Conferences" for IAPCO, Athens, Greece (Feb 10)
"The New Marketing Agenda" for World Lottery Conference, London (Jan 10)
"Creative Genius. Innovation with Leonardo da Vinci", for Henkel, Dusseldorf (Nov 09)
"RESTART innovation" for Swedbank Retail Forum 2009, Vilnius, Lithuania, (Nov 09)
"Creative Genius: Thinking like Leonardo da Vinci", LBF Masterclass, London (Nov 09)
"Customer Genius: Doing business from the Outside In", LBF, London (Nov 09)
"The Impact Zone" for New Market Entry Strategy, Twickenham Stadium (Nov 09)
"Marketing in Times of Crisis and Change" Live in Vrsac, Serbia with Millenium (Oct 09)
"Digital Futures" Omnitel Marketing Masterclass, Vilnius, Lithuania, (Oct 09)
"People Planet Profit" at BFF Sustainability Forum, London Stock Exchange, (Oct 09)
"Winning in times of Crisis and Change", Stockholm Visitor Board, Sweden (Sep 09)
"The Yin and Yang of Extraordinary Brands", Stockholm Business, Sweden (Sep 09)
"Life after the Crisis. Winning in 2012" keynote at SFA Conference, Dublin (Sep 09)
"RESTART Business, People, Performance" with Fastleader, Tallinn, Estonia (Sep 09)
"Brand Genius : The Design Zone" Twickenham Stadium (Sep 09)
"Rethinking the Role of the Marketing Director" at ITV, London (Sep 2009)
"Customers, Brands and Innovation" in Oriflame, Stockholm, Sweden (Sep 2009)
"Marketing Genius Live in Warsaw" with One Good Idea, Warsaw, Poland (Sep 2009)
"The Power and Potential of Customer Insights", London/Edinburgh (Aug 2009)
"Brand Genius : The Insights Zone" Twickenham Stadium, London (Sep 2009)
"Turning a downturn into your big opportunity" for TNS, Valencia, Spain (July 2009)
"Winning Mindsets" for European Business Leaders, Budva, Montenegro (June 2009)
The Market Accelerator Programme, Ipek Kagit, Eczacibasi, Istanbul (June 2009)
"50 Strategies for Marketing in a Changing World" Bucharest, Romania (May 2009)
"Outside In: Extraordinary Thinking for Extraordinary Times" London (May 2009)
"Strategies for Winning in Tough Times, Scandinavia Tourist Boards, Oslo (May 2009)
"50 Strategies for Marketing in Times of Crisis and Change", Sofia, Bulgaria (April 2009)
"Winning with Innovation in Tough Times", TEB Conference, Istanbul, (April 2009)
"Leadership in times of Crisis and Change" with Nordea Bank, Tallin, (March 2009)
"Rethinking Innovation in Banking in a Crisis" with Swedbank, Tallin, (March 2009)
"Marketing in times of Crisis and Change" McCann Seminar, Riga (March 2009)
"Life after the Crisis in 2012" CEO Forum, Sampobank Tallinn, Estonia: (March 2009)
Making Genuine Impact, Chair of MCT International HR Summit, Istanbul (Feb 2009)
Customer Genius, Live in the Baltics, Riga, Latvia with Labsserviss (Jan 2009)
Marketing in Tough Times, MCT International Marketing Summit, Istanbul (Dec 2008)
10 Strategies for Winning in Turbulent Times, Scottish Enteprise, Glasgow (Nov 2008)
Marketing Genius Live, Nielsen Consumer 360 Conference, Cairo, Egypt (Nov 2008)
The Genius Lab, Oriflame Cosmetics, Stockholm, Sweden (Dec 2008)
The Market Accelerator Programme, Eczacibasi Vitra, Istanbul, Turkey (Nov 2008)
Marketing in Tough Times with Peter Fisk, Singapore Inst of Management (Oct 2008)
World Changing Innovations, Lattelecom Conference, Riga, Latvia (Oct 2008)
Designing the Customer-Centric Business at T-Mobile, Warsaw, Poland (Oct 2008)
The Fast Guide to Branding, The Marketing Fast Track, London (Oct 2008)
The Business Innovation Masterclass, The Marketing Fast Track, London (Sep 2008)
Brand Genius, Launch at Brand Finance Forum, London, UK (Sep 2008)
The Genius Lab, Oriflame Cosmetics CEE Marketing, Vilnius (June 2008)
The Genius Lab, Red Bull Sales and Marketing, Budapest, Hungary, (June 2008)
Marketing Together 2008, The Eczacibasi Marketing Festival, Istanbul, (June 2008)
Marketing Genius Live with Best Marketing, Jūrmala, Riga, Latvia, (June 2008)
RBS Inspired Business, Seminar for small businesses, Edinburgh, (May 2008)
Innovations for 21st Century, Leaders in Retail Conference, Berlin, (May 2008)
The Genius Lab, US Pharmacia with Stamford Global, Warsaw, (May 2008)
Richard Branson, Interview at the London Business Forum, London (May 2008)
The Marketing Fast Track, Customer Champions, London (May 2008)
Out of the Box, Keynote at European SSA Conference, Rome, (May 2008)
RBS Inspired Business, Seminar for small businesses, Scotland (April 2008)
The Power of Ubuntu, Akbank Executive Summit, Anatalya (April 2008)
European HR Conference 2008, Chairman, Istanbul, Turkey (April 2008)
The Consumer Agenda, World Retail Congresss, Barcelona, (April 2008)
Inspired Insights and Innovations, Visa Business School, Oxford (April 2008)
Marketing Genius Live, Masterclass and Book Launch, Zagreb, Croatia, (April 2008)
Marketing Genius Masterclass, Stamford Global, Warsaw, (March 2008)
Future of Banking, TEB Innovation Workshop, Cumhuriyet Koy (Feb 2008)
Customer Futures. TEB Innovation Summit, Istanbul (Feb 2008)
The CEO Guide to Inspired Growth, Vistage Network, Ascot, (Feb 2008)
European Marketing Conference 2007, Chair, Istanbul, Turkey (Dec 2007)
Marketing Genius, Ukrainian EFFIE Awards, Kiev, Ukraine (Dec 2007)
Marketing Genius Masterclass, Stamford Global, Bucharest (Dec 2007)
The Genius of Brands, Danish Superbrands, Copenhagen (Nov 2007)
50 Genius Innovations, InnoEurope, Tallin, Estonia (Nov 2007)
50 Genius Innovations, InnoEurope, Riga, Latvia, (Nov 2007)
50 Genius Innovations, InnoEurope, Vilnius, Lithuania (Nov 2007)
Marketing Genius Live, Europa House, Ljubljana, Slovenia (Oct 2007)
The Genius of Marketing, LMG Annual Conference, Paris (Oct 2007)
Central and Eastern European Marketing Summit, Budapest (Sep 2007)
From the Future Back, Business Strategy Masterclass, Vilnius (May 2007)
The New Customer Agenda, Visa Insights 2007 Summit, Rome (April 2007)
Marketing Genius at the Croatian EFFIE Conference, Zagreb (April 2007)
Marketing Genius Live, 2 Day Masterclass, Budapest, Hungary (April 2007)
Introduction to Marketing Genius, London Book Fair, London (April 2007)
Building a Customer Centric Business, Saudi Telecom, Riyadh (April 2007)
The Pace Quickens, Marketing Conference, Manchester (March 2007)
Customers and Convergence, Detica Customer Forum, London (March 2007)
Marketing Genius at Estonian EFFIE Awards, Tartu, Estonia (March 2007)
Marketing Genius at Lithuanian EFFIE Awards, Vilnius, Lithuania (March 2007)
Marketing Genius at Latvian EFFIE Awards, Riga, Latvia (March 2007)
Customers and Innovation, Holcim Management Retreat, Novi Sad (Feb 2007)
Marketing Genius Live, Belgrade, Serbia (February 2007)
Cytec Industries Global Innovation Summit, Chantilly, Paris (January 2007)

To book Peter as a keynote speaker, or to design and deliver and more significant event - seminar, masterclass or conference - contact peterfisk@peterfisk.com