Welcome to the Genius Works ...

  • Rethink: How to reset, refocus and recreate your business in a changing world

What's new?

  • Customer Genius : becoming a customer-centric business. The new book from Peter Fisk is available now ... a practical guide to doing business on customers terms, based on 10 building blocks, 30 tools and 50 inspirational stories ... from Amazon to Air Asia, Baidu and Banyon Tree, Best Buy and Build a Bear, Camper and Jimmy Choo, Facebook and First Direct, Harley Davidson and H&M, Nike Women and Nintendo Wii, Stenders and Smart, Zipcars and Zopa ... and many more. 35% discount             

What’s hot?

  • Business Genius: explore the role of leadership in times of crisis and change.
  • Richard Branson: How I met and interviewed the Virgin billionaire and adventurer
  • Inspired Business: download presentation on customers, innovation and growth  
  • 50 Innovations: What are the big ideas of the 21 century so far? Peter Fisk presents.
  • Video: Watch Peter Fisk live at Business Strategy by Einstein and Picasso
  • Interview: Peter Fisk explores the implications of Marketing Genius for Asian markets

 

What works?

  • Marketing Genius: download 50 strategies for winning in tough times. 
  • Video: 8 short video clips by Peter Fisk on customers, marketing and innovation
  • Business: 250 free downloads - the best insights, ideas and stories all in one place.
  • Innovation: Strategic innovation from a specialist network of consulting partners
  • Marketing: Live updates on Marketing Genius: new ideas, tools, cases and events.
  • Fast Track: Inspirational "fast and funky" development for senior marketers worldwide
  • Brand Genius: the 4 phase process to unleash the real potential value of your brand

         

Genius Works

The Genius Works explores, connects and applies the very best ideas and practices in strategy and marketing, brands and innovation:

  • Inspiring ideas - thought-provoking books building on the recent bestseller Marketing Genius and The Complete CEO, with new research and books about customer companies, strategic innovation, profitable growth, and the "green" business. 

  • Inspirational events - keynote speaker and host of conferences and in-house events around the world, plus 10 high energy Fast Track accelerated development workshops, and masterclasses exploring the world's best and emerging business practices.

  • Inspired solutions - accelerating growth through strategic innovation, The Genius Lab is a highly creative process that also brings together specialist businesses to help you think differently, create the best new ideas, and make change happen fast.

"Genius" is about seeing things differently and believing different things - from the outside in and future back, with more intelligence and imagination - to achieve extraordinary results for customers and business.

        

Peter Fisk

is founder and CEO of The Genius Works. He is a highly experienced strategist and marketer, an inspirational author, speaker and coach - including the international bestseller, Marketing Genius and the new book Customer Genius. He was recently described as "one of the most interesting new business thinkers" on strategy and marketing, brands and innovation.

Future events

  • "Winning Mindsets" for CIS Marketing Leaders, Montenegro : 25 June 2009
  • "Turning a downturn into your big opportunity" for TNS, Valencia, Spain : 10 July 2009
  • Marketing Genius Live in Oriflame, Stockholm, Sweden : 9 September 2009
  • "RE!: Rethink, Refresh, Recreate" with Fastleader.com : 22 September TBC
  • "Strategies for Winning in Tough Times", Stockholm, Sweden : 30 September TBC
  • "The Fast Guide to Innovation", The Marketing Fast Track, London, September TBC
  • "The Fast Guide to Strategy", The Marketing Fast Track, London, November TBC

    Previous events

  • The Market Accelerator Programme, Ipek Kagit, Eczacibasi, Istanbul (June 2009)
  • "50 Strategies for Marketing in a Changing World"  Bucharest, Romania (May 2009)
  • "Outside In: Extraordinary Thinking for Extraordinary Times" London (May 2009)
  • "Strategies for Winning in Tough Times, with Scandinavia Tourist Boards, Oslo (May 2009)
  • "50 Strategies for Marketing in Times of Crisis and Change", Sofia, Bulgaria (April 2009)
  • "Winning with Innovation in Tough Times", TEB Conference, Istanbul, (April 2009)
  • "Leadership in times of Crisis and Change" with Nordea Bank, Tallin, (March 2009)
  • "Rethinking Innovation in Banking in a Crisis" with Swedbank, Tallin, (March 2009)
  • "Marketing in times of Crisis and Change" McCann Seminar, Riga (March 2009)
  • "Life after the Crisis in 2012" CEO Forum, with Sampobank Tallinn, Estonia: (March 2009)
  • Making Genuine Impact, Chair of MCT International HR Summit, Istanbul (Feb 2009)
  • Customer Genius, Live in the Baltics, Riga, Latvia with Labsserviss  (Jan 2009)
  • Marketing in Tough Times, MCT International Marketing Summit,  Istanbul (Dec 2008)
  • 10 Strategies for Winning in Turbulent Times, Scottish Enteprise, Glasgow (Nov 2008)
  • Marketing Genius Live, Nielsen Consumer 360 Conference, Cairo, Egypt  (Nov 2008) 
  • The Genius Lab, Oriflame Cosmetics, Stockholm, Sweden (invitation only) : 8-9 Dec 2008
  • The Market Accelerator Programme, Eczacibasi Vitra, Istanbul, Turkey (Nov 2008)
  • Marketing in Tough Times with Peter Fisk, Singapore Inst of Management (Oct 2008)
  • World Changing Innovations,  Lattelecom Conference, Riga, Latvia (Oct 2008)
  • Designing the Customer-Centric Business at T-Mobile, Warsaw, Poland (Oct 2008)
  • The Fast Guide to Branding, The Marketing Fast Track, London (Oct 2008)
  • The Business Innovation Masterclass, The Marketing Fast Track, London (Sep 2008)
  • Brand Genius, Launch at Brand Finance Forum, London, UK (Sep 2008)
  • The Genius Lab, Oriflame Cosmetics CEE Marketing, Vilnius (June 2008)
  • The Genius Lab, Red Bull Sales and Marketing, Budapest, Hungary, (June 2008)
  • Marketing Together 2008, The Eczacibasi Marketing Festival, Istanbul, (June 2008)
  • Marketing Genius Live with Best Marketing, Jūrmala, Riga, Latvia, (June 2008)
  • RBS Inspired Business, Seminar for small businesses, Edinburgh, (May 2008)
  • Innovations for 21st Century, Leaders in Retail Conference, Berlin, (May 2008)
  • The Genius Lab, US Pharmacia with Stamford Global, Warsaw, (May 2008)
  • Richard Branson, Interview at the London Business Forum, London (May 2008)
  • The Marketing Fast Track, Customer Champions, London (May 2008)
  • Out of the Box, Keynote at European SSA Conference, Rome, (May 2008)
  • RBS Inspired Business, Seminar for small businesses, Scotland (April 2008)
  • The Power of Ubuntu, Akbank Executive Summit, Anatalya (April 2008)
  • European HR Conference 2008, Chairman, Istanbul, Turkey (April 2008)
  • The Consumer Agenda, World Retail Congresss, Barcelona, (April 2008)
  • Inspired Insights and Innovations, Visa Business School, Oxford (April 2008)
  • Marketing Genius Live, Masterclass and Book Launch, Zagreb, Croatia, (April 2008)
  • Marketing Genius Masterclass, Stamford Global, Warsaw, (March 2008)
  • Future of Banking, TEB Innovation Workshop, Cumhuriyet Koy (Feb 2008) 
  • Customer Futures. TEB Innovation Summit, Istanbul (Feb 2008)
  • The CEO Guide to Inspired Growth, Vistage Network, Ascot, (Feb 2008)
  • European Marketing Conference 2007, Chair, Istanbul, Turkey (Dec 2007)
  • Marketing Genius, Ukrainian EFFIE Awards, Kiev, Ukraine (Dec 2007)
  • Marketing Genius Masterclass, Stamford Global, Bucharest (Dec 2007)
  • The Genius of Brands, Danish Superbrands, Copenhagen (Nov 2007)
  • 50 Genius Innovations, InnoEurope, Tallin, Estonia (Nov 2007)
  • 50 Genius Innovations, InnoEurope, Riga, Latvia, (Nov 2007)
  • 50 Genius Innovations, InnoEurope, Vilnius, Lithuania (Nov 2007) 
  • Marketing Genius Live, Europa House, Ljubljana, Slovenia (Oct 2007)
  • The Genius of Marketing, LMG Annual Conference, Paris (Oct 2007)
  • Central and Eastern European Marketing Summit, Budapest (Sep 2007)
  • From the Future Back, Business Strategy Masterclass, Vilnius (May 2007)
  • The New Customer Agenda, Visa Insights 2007 Summit, Rome (April 2007)
  • Marketing Genius at the Croatian EFFIE Conference, Zagreb (April 2007) 
  • Marketing Genius Live, 2 Day Masterclass, Budapest, Hungary (April 2007)
  • Introduction to Marketing Genius, London Book Fair, London (April 2007)
  • Building a Customer Centric Business, Saudi Telecom, Riyadh (April 2007)
  • The Pace Quickens, Marketing Conference, Manchester (March 2007)
  • Customers and Convergence, Detica Customer Forum, London (March 2007)
  • Marketing Genius at Estonian EFFIE Awards, Tartu, Estonia (March 2007)
  • Marketing Genius at Lithuanian EFFIE Awards, Vilnius, Lithuania (March 2007)
  • Marketing Genius at Latvian EFFIE Awards, Riga, Latvia (March 2007)
  • Customers and Innovation, Holcim Management Retreat, Novi Sad (Feb 2007)
  • Marketing Genius Live, Belgrade, Serbia (February 2007)
  • Cytec Industries Global Innovation Summit, Chantilly, Paris (January 2007)

    To book Peter as a keynote speaker, or to design and deliver and more significant event - seminar, masterclass or conference - contact peterfisk@peterfisk.com 

     © The Genius Works Limited 2009