Are you ready to change the world?

NEW VIDEO: Zoom out, Zoom in ... Peter Fisk describes the Future of Marketing ... where marketers are the drivers of business growth, the visionaries and market shapers, and also the delivers of today, the data scientists and customer champions:

NEW BOOK: Peter Fisk's forthcoming book "Gamechangers" explores a new breed of business, shaking up markets, changing the game ...  innovative strategies for growth through brands, marketing and innovation ... finding your space, breaking the rules, thinking bigger, to win  ... 

  • Thinkers 50 Interview ... Peter Fisk discusses the new breed of business, speedboats not supertankers, shaking up the business world, with T50 co-founder Des Dearlove

  • Big ideas CEE Interview ... Peter Fisk explains why better is not enough, think different like 23andMe or Li & Fung, and what matters for kids to succeed in this new world.
Explore more about the book, and the companies from every sector, and part of the world, who are changing the game, changing our world, and yours ... The book can be ordered now on Amazon, and will be published in December 2014 (sorry for the delay, due to changes in publisher). See the 100 case studies and much more at ...

Keynotes and consulting on strategy and brands, innovation and marketing

What's more?
  • Gamechangers ... new insights, new book, on brands, innovation and marketing
  • Video Stories ... Alibaba to Bhutan, Google [X] and Li & Fung, and Raspberry

    NOTE: Downloads can also be accessed directly at

  • The Magic Marketing Machine ... Finding your space in a complex world of change ... Focus > Simplify > Resonate > Amplify > Impact
  • Market Makers ... Creating the people to create the markets of the future
  • THNK DFFRNT ... think different (like Steve Jobs) about leadership and innovation ... explore what it takes to apply "APPLE" to your business, and consider how a little "MAGIC" could help you drive, disrupt and dramtically win ... now also available as an inspiring keynote and practical workshop ...event and video and watch more
  • The New Consumer Agenda: From authentic collaboration to small indulgences ... what consumers want in 2014 and beyond, and how brands are responding

  • Finding a Better Place .. seizing the opportunities of change in a volatile yet vibrant world, learning from a new generation of brands and emerging business models, to reshape markets, refocus strategies and re-engage people in better and bolder ways
  • Winning as a 21st Century Marketer ... what does it take to be a great marketer, to drive growth and innovation, to inspire customers and colleagues, to embrace partners and networks, amidst the turbulence of economic and technological change?
  • How to Build a Brand like Pixar Make Movies ... 21st century brands are different, and need new thinking ... more human, more collaborative, more inspiring ... using the power of imagination and technology to move people more deeply. You can download my new "21st Century Branding" article and presentation.
  • Will you be the next da Vinci?... Great reviews of Creative Genius  ..."awesome book, better than de Bono" (RB, India) ... "a really inspiring read" (CM, Brazil) ... "I love all the stories and toolkits" (MC, USA) ... "best of the genius books" (HB, England)  Download free extracts for limited period ... buy the book 50% discount 
  • How to Build a Brand like Pixar make Movies ... an inspirational afternoon of ideas and imagination, brands and business, with Peter Fisk (plus Buzz Lightyear and friends) at the Edinburgh International Film Festival
  • The New World of Creative Participants - download Peter Fisk's insight into the people who make social networks work for themselves and brands... including 5 genres of participant, and 8 ways to co-participate ... from Alibaba to Zynga, Lego and GiffGaff, Threadless and Obama ... its time to make social media profitable.

  • Future Agenda - what are the drivers of your business success over the next decade, summary of certainties and influences, probabilities and possibilities for 2020 ... explore the 4 big certainties and 6 domains of future business ... the future of health, wealth, mobility, security, locality and happiness ... and what you should do about it ...

  • New videos of Peter Fisk launching Pilot Fish. Explore the blue oceans, enter new markets, with more speed and less risk ... 7 new videos launch the new concept ... which is also available as a ready-made conference format, a keynote, a masterclass, matchmaking and implementation support. 

  • Innovation from the Future Back : Starting with the future is a better place from which to make big decisions in a turbulent world. The Innovation Lab is a practical approach that helps you define better ideas, shape them creatively and commercially, and make them happen faster.

  • Creative Genius by Peter Fisk ... "the essential innovation guide for business leaders, border crossers and game changers" ... welcome to the ideas factory, the design studio, and the impact zone ... with 500 ideas, in 50 chapters, including 50 case studies, and 25 tools, exploring the 7 secrets of Leonardo da Vinci, applied to your 9 biggest opportunities today ... rocket scientists to rockstars, fashion designers to digital engineers ... Burt Rutan, Donna Karan, Shigeru Miyamoto, Alberto Alessi, Damian Hirst, Philippe Starck, Christian Audigier, Banksy, Steve Jobs, John Maeda, Giorgio Armani, Tim Berners-Lee, Jonathan Ive ... Aravind to Ferrari, Lego and Threadless, Guggenheim and Pixar, Dyson to Whirlpool, IDEO and W+K, Samsung and Tesla ... from Silicon Valley to Rift Valley, Espoo to Schensen ... and much more! .. Download the content summary ... special offer 50% discount at Amazon now!

What’s next?

  • Pilot Fish: Clever strategies for business growth. Explore the blue oceans, enter new markets, with more speed and less risk ... Pilot fish have a different approach. Learn to swim with the sharks like Adobe, Goretex, Hella, Intel, WuxiPharma, YKK and Johnny Depp too ... Watch Peter Fisk's new videos introducing the concept (this is the first of 7 10 minute Pilot Fish videos you can watch on YouTube!) ... Read the blog, the latest event presentations ... and find out more about how you can create Pilot Fish events, workshops and implementation here.

  • People Planet Profit  about sustainable innovation and smarter growth is out now with a special 40% introductory discount ... read the manifesto, test yourself with the diagnosics, and follow the blueprint ... includes significant contributions from leading practitioners such as Hannah Jones, Nike's VP Sustainability, and similar leaders from Arup, Kraft, Unilever, and many others ... Buy it cheaper here 

  • Creative Genius : Innovation from the "Future Back". The new book from Peter Fisk explores how to jump beyond the limitations of today, to see a better future for your business, and then connect it to the best opportunities of today, making it happen "future back". Who will be the new Leonardo da Vinci of our times. Explore the Ideas Factory, the Design Studio, and Impact Zone ... with 50 creative stories to inspire you, plus 25 tools to enable you to create, design and innovate now forwards

                 Steve Jobs or Jonathan Ive. Who is the real genius behind Apple?

                 John Maeda. The digital artist searching for simplicity in a complex wold

                 Shigeru Miyamoto. Nintendo's game designer and his love of Guitar Hero

                 Threadless. Authenticity and participation are the new value equation

                 Samsung. Innovation and design inspired by the tae kuk

  • The New Market Leaders From Apple to Obama, what are the secrets of the next business generation? How do they bring together people, partners and united purpose to shape markets and engage people in new ways. Leadership is no longer about being the biggest but the best. Connecting the new approaches of design and sustainability, co-creation and social networking, virtual and physical, to survive and thrive in a fast and connected, fragile and human world ...

                 The New Market Leaders. Obama, Lego, Zipcar, Threadless, Ecloth, Tesla, Apple

                 The Donut Business. Bring it all together. The business that is outside not inside.

                 Rethinking Marketing. What are the new rules, roles and priorities for marketers? 

                 Apple. What are their design, marketing and business secrets?

                 Obama. How did the 2008 campaign really exploit digital media?

  • Customer Genius : Doing business from the "Outside In". The new book from Peter Fisk is available now ... a practical guide to doing business on customers terms, based on 10 building blocks, 30 tools and 50 inspirational stories ... from Amazon to Air Asia, Baidu and Banyon Tree, Best Buy and Build a Bear, Camper and Jimmy Choo, Facebook and First Direct, Harley Davidson and H&M, Nike Women and Nintendo Wii, Stenders and Smart, Zipcars and Zopa ... and many more. 45% discount now ...


What works?

  • Inno.Lab : The accelerated business innovation process ... helping you make better ideas happen faster ... through deeper insights, smarter design, and faster impact.
  • Richard Branson: How I met and interviewed the Virgin billionaire and adventurer
  • Inspired Businessdownload presentation on customers, innovation and growth 
  • Rethink: How to reset, refocus and recreate your business in a changing world
  • Business Geniusexplore the role of leadership in times of crisis and change.
  • 50 Innovations: What are the big ideas of the 21 century so far? Peter Fisk presents.
  • Video: Watch Peter Fisk live at Business Strategy by Einstein and Picasso
  • Interview: Peter Fisk explores the implications of Marketing Genius for Asian markets
  • Marketing Genius: download 50 strategies for winning in tough times. 
  • Video: 8 short video clips by Peter Fisk on customers, marketing and innovation
  • Business: 250 free downloads - the best insights, ideas and stories all in one place.
  • Innovation: Strategic innovation from a specialist network of consulting partners
  • Marketing: Live updates on Marketing Genius: new ideas, tools, cases and events.
  • Fast Track: Inspirational "fast and funky" development for senior marketers worldwide
  • Brand Genius: the 4 phase process to unleash the real potential value of your brand



GeniusWorks is the accelerated innovation business founded by Peter Fisk. It explores, connects and applies the very best ideas and practices in strategy and marketing, brands and innovation

  • Inspiring ideas - thought-provoking books building on the recent bestseller Marketing Genius and People Planet Profit, with new research and books about customer companies, strategic innovation, profitable growth, and the "green" business. 
  • Inspirational events - keynote speaker and host of conferences and in-house events around the world, Leadership Academy accelerated development workshops, and masterclasses exploring the world's best and emerging business practices.

  • Inspired solutions - accelerating growth through strategic advice, consulting and facilitation ...Gamechanger and InnoLab are highly creative process that bring people together to think differently, create new ideas, and make change happen fast.

"Genius" is about seeing things differently and believing different things - from the outside in and future back, with more intelligence and imagination - to achieve extraordinary results for customers and business.


Peter Fisk

Peter is founder of the GeniusWorks. He is a highly experienced strategist and marketer, an inspirational author, speaker and coach - including the international bestsellers, Marketing GeniusCustomer Genius, People Planet Profit and most recently Creative Genius.

  • Video: Hello, I'm Peter Fisk ... introducing the four "Genius" books, and how together they introduce a more inspired approach to 21st Century business. New!
  • Video : Watch Peter Fisk explain his concept of "Genius" and how it is relevant and essential for business in today's fast changing and uncertain times.
  • Video: Watch highlights of Peter Fisk introducing  Marketing Genius, learning from Einstein and PIcasso, at the London Business Forum in 2008

  • Video : Watch Peter Fisk introduce "Pilot Fish: Clever Strategies for Business Growth" at the Sampo Bank Leaders Forum 2010 ... 1 of 10 new videos describing how to reach new markets faster and easier. Watch Part 1 and Part 2 and Part 3.
Peter is described by Business Strategy Journal as "one of the most interesting new business thinkers" on strategy and marketing, brands and innovation

Future events

Next events ... sign up now ... or just email me, for more details of all my upcoming events, conferences, masterclasses or workshops (and for the materials afterwards!) ... 

  • The Future of Banking, Yapi Kredi Finance Forum, Baku, Azerbeijan 4 Nov 14
  • The Future of Publishing, with Canon, Poing, Munich, Germany 5-6 Nov 2014
  • FutureStore: New Trends in Retail, with Swedbank, Riga, Latvia 11 Nov 2014
  • Customer-Centric Banking, with Deutsche Bank, Frankfurt, Germany 13 Nov 14
  • Vision Management Program, at IE Business School, Madrid, Spain 14 Nov 14
  • "Are you ready to change the world?" at RigaComm 2014, Latvia, 15 Nov 14
  • Marketing Win-Win, Saudi Marketing Forum, Riyadh Saudi Arabia, 26 Nov 14
  • Gamechangers Masterclass, Istanbul Business School, Turkey, 1 Dec 2014
  • "Change the Game" Marketing Summit, with MCT, Istanbul, Turkey 3-4 Dec 2014
  • Gamechangers Turkey Awards, Lutfi Kirdir, Istanbul, Turkey, 4 Dec 2014
  • Growth Strategy with Porsche Consulting, Munich, Germany TBC 7-8 Jan 2015
  • Future Making and Disruptive Innovation with McKinsey, London, UK 15 Jan 15
  • Innovating the Customer Experience, with Best Western, Cardiff TBC 27 Jan 15
  • Gamechangers Executive Program, IE Business School, 23-25 Feb 2015
  • Design Thinking + Business Model, with Nordic EA, Madrid 9-10 Mar 15
  • Business Model + Strategic Execution, with Nordic EA, Denmark 7-8 May 15
  • Global Treasure Hunt 2015, with MCT and Coolbrands, Istanbul, 2-3 Dec 2015
We are currently organising the Gamechangers launch program of keynotes, workshops and change labs. If you would like to be an exclusive partner in your market, contact me here.

Event organisers ... "Inspiring ideas for extraordinary events"... Why not email me to discuss how we can make your event even more different, engaging, profitable, memorable?

Previous events

  • The Future of Paint, European Paint Summit, Bosad, Istanbul Turkey, 23 Oct 2014
  • Winning with Customers, with Santander, Madrid, Spain (in-house) 21 Oct 2014
  • Future Fashion and Ingredient Branding with ISKO, Istanbul (project), 17 Oct 2014
  • Big Data + Big Ideas = Big Impact, SAS Forum, Lisbon, Portugal, 7 Oct 2014
  • The Customer's Bank, with Santander, Madrid, Spain (in-house) 24 Sep 2014
  • The Future of Real Estate, with Zoopla & Property Academy, London, 22 Sep 2014
  • FutureBank with Supervielle, Buenos Aires, Argentina, 18 Sep 2014
  • Gamechangers ArgentinaBuenos Aires, Argentina 17 Sep 2014
  • The Future of Brands, Deloitte Global Partner Meeting, London, 10-11 July 14
  • Marketing Genius Live in Jakarta, Indonesia Marketing Summit 2014,  26 June 14
  • Zoom in Zoom out. The Future of Marketing. SAP Den Bosch, Holland, 19 June 14
  • Gamechangers in the Baltics, Tallin, Estonia/Riga, Latvia 29-30 May 2014
  • FutureBank: Innovation in Banking, Raifeissen, Vienna, Austria, 28 May 2014
  • Gamechangers Vlerick Business School, Ghent, Belgium 22 May 2014
  • The Future of Brands, Global Marketing Excellence, Lower Horsley, 19 May 2014
  • Customer-Centric Banking, with Santander, Madrid, Spain (in-house) 14 May 2014
  • The Future of Communication, Canon Forums, Munich, Germany 13-15 May 2014
  • FutureBank: Driving Innovation in CEE, Erste Bank, Vienna, Austria, 7 May 2014
  • Gamechangers Franchised. Lebanese Franchise Assoc, Beirut, 29 April 2014
  • Customer-Centric Banking, with Santander, Madrid, Spain (in-house) 23 April 2014
  • Intelligent Business Strategy, Almirall, Barcelona, Spain (in-house) 2 April 2014
  • Why Marketing drives Business, Advertising Week Europe, 31 March, London 2014
  • The Future of Business Books, with Canon, Munich, Germany, 19-20 March 2014
  • "Lets do better!" Inspired Leadership and Strategy Retreat, UAE 4-6 Feb 2014
  • Leadership of a Changing World, Accenture, Brussels, Belgium 16 Dec 2013
  • "The Magic Marketing Machine" Global Marketing Summit, Istanbul, 4 Dec 2013
  • "Gamechangers: Next Generation Brands" Bratislava, Slovakia, 17-18 Oct 2013
  • "Gamechangers of business travel" Sabre Executive Forum, Venice, 2 Oct 2013
  • "Making sense of complex markets", for Mindshop, London 13 Sep 2013
  • "Innovative Leadership" for Time Warner (client only), Hong Kong, 5 June 2013
  • "Customer Genius: Raving Fans" (client only), Key Largo FL, USA, 28 May 2013
  • "The Future of Brands" for GMX (with IMD), Lower Horsley, 14 May 2013
  • "Market Makers" for Skanska Global Development (client only), London 8 May 2013
  • "Think Different like Steve Jobs", London Business Forum, BAFTA, 5 March 2013
  • Accelerating Growth in Middle East (consulting), Dubai UAE 21-23 January 2013
  • Brand Strategy "Strategy Lab" (consulting), Paris, France 5-21 December 2012
  • "The Market Makers: Winning from the Outside In" Skanska, London, 29 Nov 2012
  • "Gamechangers: Innovation that changes the world" Istanbul, 22 Nov 12
  • "Insights + Propositions + Experiences" Teliasonera, Almaty, Kazakhstan, 8 Nov 12
  • "Future Customers, Future Business" Vistage SME Leaders, London, 19 Oct 12
  • Brand Strategy "Brand Summit" (confidential client), New York, USA 15-17 Oct 12
  • Brand Strategy "Strategy Lab" (confidential client), Colombo, Sri Lanka 12 Oct 12
  • Brand Strategy "Design Lab" (confidential client), Colombo, Sri Lanka 1 Oct 12 
  • "Strategic Market Management Program" Eczacibasi, Istanbul, 25-29 Sep 12
  • "The Fusion Room", Executive Innovation Forum (confidential client), Istanbul, 23 Sep 12
  • "The New Consumer Agenda" Big Insights Workshop, Paris and New York, 14 Sep 12
  • Brand Strategy "Insight Lab" (confidential client), Colombo, Sri Lanka 7 Sep 12
  • "Genius Marketing Lab" and "Godfather v Gamechanger" Cairo, Egypt 27 May 12
  • "Heads Up!" Customer-Driven Leaders, GSK Canada, Toronto Ontario, 17 May 12
  • Winning ICE (Integrated Customer Experience), STC, Riyadh, Saudi Arabia, 24 Apr 12
  • "CEO Mentoring" Inspiring Leaders +IdeazFactory, Beirut, Lebanon, 22 March 2012
  • "The Future of Business" Beirut Traders Assoc +IdeazFactory, Beirut, 21 March 12
  • "Ideaz Fusion" Lebanese Restaurants Association +IdeazFactory, Beirut, 21 March 12
  • "Next Generation Business" Family Businesses +IdeazFactory, Beirut, 21 March 12
  • "The Future of Brands" with BAT and IMD, Horsley Court (in-house), 6 Mar 2012
  • "9.58: Achieving Peak Performance", Hersheys+Genius Middle East, 29 Feb 12
  • Brand Strategy workshop for OMV Petrol Ofisi, Istanbul, 9 Feb 2012 
  • "The Future of Hospitality", HIT Scotland, Glasgow Science Centre, 7 Feb 2012 
  • "The Gamechangers: Rethinking Innovation", Magyar Telekom, Hungary, 31 Jan 12
  • "Slingshots. Creating ultimate events for sponsors", EMEC, Budapest 31 Jan 2012
  • "Pilot Fish: Clever Strategies for Meeting Planners", EMEC, Budapest 30 Jan 2012
  • "Vision 2020: the Future of Meetings" IAPCO, Wolfsberg, Switzerland, 26 Jan12
  • "Rethinking the Property Business in 2012", Pheonix, Leatherhead, UK 13 Jan 12
  • "Winning in a Downturn: 50 Strategies for Marketing", Cairo, Egypt, 18-19 Dec 11
  • "The Paradox of Real Estate", Keynote at EAE Live 2011, London, 8 Dec 11
  • Launch of "Cambridge Marketing Leadership Academy, Istanbul", MCT, 6 Dec 11
  • "Winning as a 21st Century Marketer", Standard Life, Edinburgh, 28 Nov 11
  • "Discovering Differentiation" SBA Business Conference, Vilnius, 11 Nov 11
  • "The Future of Brands" with BAT and IMD, Horsley Court (in-house), 1 Nov 11
  • "Action Lab: The Future of Food and Drink" (client workshop), Izmir, 22 Oct 11
  • "Small Business Strategy Lab" (client workshop), Istanbul, 19-20 Oct 11
  • "Be Bold: How Brands come Alive", MEY Alcoholic Drinks (Yeni Reki), 18 Oct 11
  • "Small Business Concept Lab" (client workshop), Istanbul, 13-14 Oct 11
  • "The Future of Meetings and Conferences", Assoc Networking Forum, 3 Oct 11
  • "Strategy Lab: The Future of Food and Drink" (client workshop), Izmir, 8-9 Sep 11
  • "Future Markets, Future Brands" (client workshop), Istanbul, 9 Aug 11
  • "Insight Lab: The Future of Food and Drink" (client workshop), Cesme, 22 July 11
  • "50 Marketing Secrets for Property Agents", Phoenix, Leatherhead, 19 July 11
  • "Customer-Centric Brands and Propositions" (workshop), Vilnius, 12-13 July 11
  • "How to Build a Brand like Pixar make Movies", Edinburgh Film Festival, 23 Jun 11
  • "Peter Fisk : Marketing Genius Live" Masterclass, Skopje, Macedonia, 27 May 11
  • "Genius Marketing: The 21C Toolkit" Masterclass. LBFME, Dubai, 24 May 1
  • "Creative Genius. Innovation from the Future Back" for Walters Kluwer, 23 May 11
  • "How to market like Leonardo da Vinci", Arts Marketing Assoc, Cambridge, 4 May 11
  • "Digital Desire" (video), Creating demand for broadband,  Krakow, Poland, 12 Apr 11
  • "The 7 Secrets of Marketing Innovation", UtalkMarketing MI Expo, London, 7 Apr 11
  • "Real People, Real Brands" (invitation only), Farnborough, Hampshire. 5-7 Apr 11
  • "InnoLab" Eczacibasi Building Systems, Istanbul (in-house), 25 Mar 11
  • "The Future of Brands" with IMD, Horsley Court (in-house), 15 Mar 11
  • "Worldchanging: Make your Mark" with Callcredit, Leeds (in-house), 10 Mar 11
  • "Everything you need is inside you" MCT HR Summit, Istanbul 16-17 Feb 11
  • "We are the Change Agents" EMEC with MPI, Dusseldorf, Germany, 15 Feb 11
  • "InnoLab" Eczacibasi Building Systems, Istanbul (in-house program), 18 Feb 11
  • "BrandLab" Tata Steel Brand Strategies (in-house program), Amsterdam, 25 Jan 11
  • "Future Vision 2020", IAPCO Seminar, Wolfsberg, Geneva, Switzerland, 20 Jan 11
  • "InnoLab" Eczacibasi Building Systems, Istanbul (in-house program), 14 Jan 11
  • "Live Marketing : New ideas for Experiential Marketing", Nestle with Boogy, 9 Dec 10
  • "Gaga to Gugu" International Customer & Marketing Summit,  Istanbul, 9 Dec 10
  • "10 Steps to a Customer Experience", Corporate Governance Assoc, 8 Dec 10
  • "Future Agenda" with Kevin Roberts and Alain Coumont,  Istanbul, 7 Dec
  • "Brand Camp" for Arcelik, Divan Asia near Istanbul, 4-5 December 2010
  • "Marketing Upside Down", Foodservice Network, Amsterdam, 2 Dec 2010
  • "Where the World Meets", EIBTM Global Meetings Expo, Barcelona, 1 Dec 2010
  • "Retail Futures 2011", Swedbank Retail Forum, Riga, Latvia 25 November 2010
  • "Dare to be Different" for Capco Global Meeting, Palermo, Sicily, Italy, 20 Nov 2010
  • "Brandscapes 2011+", InnoLab for Coca Cola with Boogy, 12 November 2010
  • "Innovation from the Future Back", Yapi Kredi Exec Masterclass, Istanbul, 11 Nov 2010
  • "Conference 2020 Vision", Visit Denmark, Danish Embassy, Brussels, 10 Nov 2010
  • "Rethinking Brands. Seeing things differently", BAT with IMD, 20 Oct 2010
  • "The Future of Brands", The Marketing Forum, SV Arcadia, 15 October 2010
  • "The New World of Creative Participants", Marketing Forum, 14 October 2010
  • "Can you feel it? ... Change and Growth", Covidien Benelux, Amsterdam, 11 Oct 2010
  • "Hotspots and Rocket Ships", Keynote for Covidien EMEA, Antalya, 4 Oct 2010
  • "The New Whitespaces", Nordic Banking Forum, Stockholm, Sweden, 21 Sep 2010
  • "Conference 2020 Vision", Visit Denmark, Danish Embassy, Paris, 21 Sep 2010
  • "The New Art of Marketing" Edinburgh International Marketing Festival (August 10)
  • "Gaga to Guggenheim: The Power of Ubuntu" Comic Relief, London (July 10)
  • "Mono or Multi Brand? That's not the Question" Cass University, London (Jul 10)
  • "Apple to Obama: The New Market Leaders" London Business Forum (May 10)
  • "The New Whitespaces", Iberia Banking Forum, Madrid, Spain (May 10)
  • "Pilot Fish : The New Strategy for Business Growth", CEO Forum, Tallinn (May 10)
  • "The New Market Leaders", Assoc Independent Stores, Birmingham, (Apr 10)
  • "The Uniqueness of HR", MCT International HR Summit (chairman), Istanbul, (Apr 10)
  • "The New Market Leaders" Banking Business School, Cambridge (Apr 10)
  • "Innovation from the Future Back" TEB Innovation Summit, Istanbul, (Mar 10)
  • "The New Whitespaces", Visa Sales and Relationship Conference,  London (Mar 10)
  • "Rethinking with Pablo Picasso" MPI's European Meetings Conference, Spain (Mar 10)
  • "The Creativity of Extraordinary Events" Workshop, EMAC, Malaga, Spain (Feb 10)
  • "The Future of Meetings and Conferences" for IAPCO, Athens, Greece (Feb 10)
  • "The New Marketing Agenda" for World Lottery Conference, London (Jan 10)
  • "Creative Genius. Innovation with Leonardo da Vinci", Henkel, Dusseldorf (Nov 09)
  • "RESTART innovation" for Swedbank Retail Forum 2009, Vilnius, Lithuania, (Nov 09)
  • "Creative Genius: Thinking like Leonardo da Vinci", LBF, London (Nov 09)
  • "Customer Genius: Doing business from the Outside In", LBF, London (Nov 09)
  • "The Impact Zone" for New Market Entry Strategy, Twickenham Stadium (Nov 09) 
  • "Marketing in Times of Crisis and Change" Live in Vrsac, Serbia with Millenium (Oct 09)
  • "Digital Futures" Omnitel Marketing Masterclass, Vilnius, Lithuania, (Oct 09)
  • "People Planet Profit" at BFF Sustainability Forum, London Stock Exchange, (Oct 09)
  • "Winning in times of Crisis and Change", Stockholm Visitor Board, Sweden (Sep 09)
  • "The Yin and Yang of Extraordinary Brands", Stockholm Business, Sweden (Sep 09)
  • "Life after the Crisis. Winning in 2012" keynote at SFA Conference, Dublin (Sep 09)
  • "RESTART Business, People, Performance" with Fastleader, Tallinn, Estonia (Sep 09)
  • "Brand Genius : The Design Zone" Twickenham Stadium (Sep 09)
  • "Rethinking the Role of the Marketing Director" at ITV, London (Sep 2009)
  • "Customers, Brands and Innovation" in Oriflame, Stockholm, Sweden (Sep 2009)
  • "Marketing Genius Live in Warsaw" with One Good Idea, Warsaw, Poland (Sep 2009)
  • "The Power and Potential of Customer Insights",  London/Edinburgh (Aug 2009)
  • "Brand Genius : The Insights Zone" Twickenham Stadium, London (Sep 2009)
  • "Turning a downturn into your big opportunity" for TNS, Valencia, Spain (July 2009)
  • "Winning Mindsets" for European Business Leaders, Budva, Montenegro (June 2009)
  • The Market Accelerator Programme, Ipek Kagit, Eczacibasi, Istanbul (June 2009)
  • "50 Strategies for Marketing in a Changing World"  Bucharest, Romania (May 2009)
  • "Outside In: Extraordinary Thinking for Extraordinary Times" London (May 2009)
  • "Strategies for Winning in Tough Times, Scandinavia Tourist Boards, Oslo (May 2009)
  • "50 Strategies for Marketing in Times of Crisis and Change", Sofia, Bulgaria (April 2009)
  • "Winning with Innovation in Tough Times", TEB Conference, Istanbul, (April 2009)
  • "Leadership in times of Crisis and Change" with Nordea Bank, Tallin, (March 2009)
  • "Rethinking Innovation in Banking in a Crisis" with Swedbank, Tallin, (March 2009)
  • "Marketing in times of Crisis and Change" McCann Seminar, Riga (March 2009)
  • "Life after the Crisis in 2012" CEO Forum, Sampobank Tallinn, Estonia: (March 2009)
  • Making Genuine Impact, Chair of MCT International HR Summit, Istanbul (Feb 2009)
  • Customer Genius, Live in the Baltics, Riga, Latvia with Labsserviss  (Jan 2009)
  • Marketing in Tough Times, MCT International Marketing Summit,  Istanbul (Dec 2008)
  • 10 Strategies for Winning in Turbulent Times, Scottish Enteprise, Glasgow (Nov 2008)
  • Marketing Genius Live, Nielsen Consumer 360 Conference, Cairo, Egypt  (Nov 2008) 
  • The Genius Lab, Oriflame Cosmetics, Stockholm, Sweden (Dec 2008)
  • The Market Accelerator Programme, Eczacibasi Vitra, Istanbul, Turkey (Nov 2008)
  • Marketing in Tough Times with Peter Fisk, Singapore Inst of Management (Oct 2008)
  • World Changing Innovations,  Lattelecom Conference, Riga, Latvia (Oct 2008)
  • Designing the Customer-Centric Business at T-Mobile, Warsaw, Poland (Oct 2008)
  • The Fast Guide to Branding, The Marketing Fast Track, London (Oct 2008)
  • The Business Innovation Masterclass, The Marketing Fast Track, London (Sep 2008)
  • Brand Genius, Launch at Brand Finance Forum, London, UK (Sep 2008)
  • The Genius Lab, Oriflame Cosmetics CEE Marketing, Vilnius (June 2008)
  • The Genius Lab, Red Bull Sales and Marketing, Budapest, Hungary, (June 2008)
  • Marketing Together 2008, The Eczacibasi Marketing Festival, Istanbul, (June 2008)
  • Marketing Genius Live with Best Marketing, Jūrmala, Riga, Latvia, (June 2008)
  • RBS Inspired Business, Seminar for small businesses, Edinburgh, (May 2008)
  • Innovations for 21st Century, Leaders in Retail Conference, Berlin, (May 2008)
  • The Genius Lab, US Pharmacia with Stamford Global, Warsaw, (May 2008)
  • Richard Branson, Interview at the London Business Forum, London (May 2008)
  • The Marketing Fast Track, Customer Champions, London (May 2008)
  • Out of the Box, Keynote at European SSA Conference, Rome, (May 2008)
  • RBS Inspired Business, Seminar for small businesses, Scotland (April 2008)
  • The Power of Ubuntu, Akbank Executive Summit, Anatalya (April 2008)
  • European HR Conference 2008, Chairman, Istanbul, Turkey (April 2008)
  • The Consumer Agenda, World Retail Congresss, Barcelona, (April 2008)
  • Inspired Insights and Innovations, Visa Business School, Oxford (April 2008)
  • Marketing Genius Live, Masterclass and Book Launch, Zagreb, Croatia, (April 2008)
  • Marketing Genius Masterclass, Stamford Global, Warsaw, (March 2008)
  • Future of Banking, TEB Innovation Workshop, Cumhuriyet Koy (Feb 2008) 
  • Customer Futures. TEB Innovation Summit, Istanbul (Feb 2008)
  • The CEO Guide to Inspired Growth, Vistage Network, Ascot, (Feb 2008)
  • European Marketing Conference 2007, Chair, Istanbul, Turkey (Dec 2007)
  • Marketing Genius, Ukrainian EFFIE Awards, Kiev, Ukraine (Dec 2007)
  • Marketing Genius Masterclass, Stamford Global, Bucharest (Dec 2007)
  • The Genius of Brands, Danish Superbrands, Copenhagen (Nov 2007)
  • 50 Genius Innovations, InnoEurope, Tallin, Estonia (Nov 2007)
  • 50 Genius Innovations, InnoEurope, Riga, Latvia, (Nov 2007)
  • 50 Genius Innovations, InnoEurope, Vilnius, Lithuania (Nov 2007) 
  • Marketing Genius Live, Europa House, Ljubljana, Slovenia (Oct 2007)
  • The Genius of Marketing, LMG Annual Conference, Paris (Oct 2007)
  • Central and Eastern European Marketing Summit, Budapest (Sep 2007)
  • From the Future Back, Business Strategy Masterclass, Vilnius (May 2007)
  • The New Customer Agenda, Visa Insights 2007 Summit, Rome (April 2007)
  • Marketing Genius at the Croatian EFFIE Conference, Zagreb (April 2007) 
  • Marketing Genius Live, 2 Day Masterclass, Budapest, Hungary (April 2007)
  • Introduction to Marketing Genius, London Book Fair, London (April 2007)
  • Building a Customer Centric Business, Saudi Telecom, Riyadh (April 2007)
  • The Pace Quickens, Marketing Conference, Manchester (March 2007)
  • Customers and Convergence, Detica Customer Forum, London (March 2007)
  • Marketing Genius at Estonian EFFIE Awards, Tartu, Estonia (March 2007)
  • Marketing Genius at Lithuanian EFFIE Awards, Vilnius, Lithuania (March 2007)
  • Marketing Genius at Latvian EFFIE Awards, Riga, Latvia (March 2007)
  • Customers and Innovation, Holcim Management Retreat, Novi Sad (Feb 2007)
  • Marketing Genius Live, Belgrade, Serbia (February 2007)
  • Cytec Industries Global Innovation Summit, Chantilly, Paris (January 2007)
More about GeniusWorks

Here's an update from GeniusWorks ... focused consulting, smarter development, inspiring keynotes ... new ideas, recent clients and latest themes (click on image):

  • New Insights ... Exploring ideas for your brands, marketing and innovation
  • New Consulting ... Accelerating growth with better strategies, faster practical action
  • New Events ...  Inspiring keynotes, workshops, masterclasses and mentoring 
  • New Training ... Developing your people with the new attitudes and capabilities to win

To book Peter as a keynote speaker, or to design and deliver and more significant event - seminar, masterclass or conference - contact 

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